Still ‘Watching’ TV? The Consumption of TV Fiction by Engaged Audiences
There is no denying that television, as a medium and an institution, has drastically changed in the age of digitization and convergence. For audiences, this has not only opened up multiple opportunities to watch television content at other times and on other devices, but also to interact with its cr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Cogitatio
2016-07-01
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| Series: | Media and Communication |
| Subjects: | |
| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/427 |
| _version_ | 1811342966012248064 |
|---|---|
| author | Alexander Dhoest Nele Simons |
| author_facet | Alexander Dhoest Nele Simons |
| author_sort | Alexander Dhoest |
| collection | DOAJ |
| description | There is no denying that television, as a medium and an institution, has drastically changed in the age of digitization and convergence. For audiences, this has not only opened up multiple opportunities to watch television content at other times and on other devices, but also to interact with its cross-media extensions. However, while much has been written about the new opportunities for audience engagement, we do not know much about the actual adoption of new technologies nor the motivations underlying such uses. Therefore, this paper draws on empirical audience research to address the key question: how do viewers engage with contemporary TV fiction? Through empirical audience research, using various qualitative research methods, three different aspects of the reception of cross-media TV fiction will be discussed: (1) how do viewers watch the TV episodes of contemporary TV fiction?, (2) how do viewers engage with the cross-media extensions of TV fiction?, and (3) how do viewers experience the social dimensions of contemporary TV fiction? We focus on a particular group, that of 'engaged' viewers, who are actively involved by personalizing their viewing practices, by communicating about it, by consuming cross-media elements of TV fiction, or producing TV fiction-related content. Our findings suggest that even this group does not make full use of all the available technological opportunities to personalize TV viewing, and that the classical TV text, linear viewing, and the social aspect of viewing remain of key importance. |
| first_indexed | 2024-04-13T19:21:24Z |
| format | Article |
| id | doaj.art-70fea7bf0c8e460385a9b0d9e2c1ea95 |
| institution | Directory Open Access Journal |
| issn | 2183-2439 |
| language | English |
| last_indexed | 2024-04-13T19:21:24Z |
| publishDate | 2016-07-01 |
| publisher | Cogitatio |
| record_format | Article |
| series | Media and Communication |
| spelling | doaj.art-70fea7bf0c8e460385a9b0d9e2c1ea952022-12-22T02:33:31ZengCogitatioMedia and Communication2183-24392016-07-014317618410.17645/mac.v4i3.427352Still ‘Watching’ TV? The Consumption of TV Fiction by Engaged AudiencesAlexander Dhoest0Nele Simons1Department of Communication Studies, University of Antwerp, BelgiumFaculty of Design Sciences, University of Antwerp, BelgiumThere is no denying that television, as a medium and an institution, has drastically changed in the age of digitization and convergence. For audiences, this has not only opened up multiple opportunities to watch television content at other times and on other devices, but also to interact with its cross-media extensions. However, while much has been written about the new opportunities for audience engagement, we do not know much about the actual adoption of new technologies nor the motivations underlying such uses. Therefore, this paper draws on empirical audience research to address the key question: how do viewers engage with contemporary TV fiction? Through empirical audience research, using various qualitative research methods, three different aspects of the reception of cross-media TV fiction will be discussed: (1) how do viewers watch the TV episodes of contemporary TV fiction?, (2) how do viewers engage with the cross-media extensions of TV fiction?, and (3) how do viewers experience the social dimensions of contemporary TV fiction? We focus on a particular group, that of 'engaged' viewers, who are actively involved by personalizing their viewing practices, by communicating about it, by consuming cross-media elements of TV fiction, or producing TV fiction-related content. Our findings suggest that even this group does not make full use of all the available technological opportunities to personalize TV viewing, and that the classical TV text, linear viewing, and the social aspect of viewing remain of key importance.https://www.cogitatiopress.com/mediaandcommunication/article/view/427cross-mediaFlandersin-depth interviewsTV fictionTV viewing |
| spellingShingle | Alexander Dhoest Nele Simons Still ‘Watching’ TV? The Consumption of TV Fiction by Engaged Audiences Media and Communication cross-media Flanders in-depth interviews TV fiction TV viewing |
| title | Still ‘Watching’ TV? The Consumption of TV Fiction by Engaged Audiences |
| title_full | Still ‘Watching’ TV? The Consumption of TV Fiction by Engaged Audiences |
| title_fullStr | Still ‘Watching’ TV? The Consumption of TV Fiction by Engaged Audiences |
| title_full_unstemmed | Still ‘Watching’ TV? The Consumption of TV Fiction by Engaged Audiences |
| title_short | Still ‘Watching’ TV? The Consumption of TV Fiction by Engaged Audiences |
| title_sort | still watching tv the consumption of tv fiction by engaged audiences |
| topic | cross-media Flanders in-depth interviews TV fiction TV viewing |
| url | https://www.cogitatiopress.com/mediaandcommunication/article/view/427 |
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