Strategi Branding Public Relations “Jendela Alam” dalam Mengembangkan Produk Agrowisata
Public Relations has an important role and function in managing business activities. One of which is relied on to develop agro tourism products that can create a branding reinforcement of a product to the public. Performing a public relations strategy is done so that perception value can be well rec...
| Main Author: | |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Bandung
2018-12-01
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| Series: | MediaTor |
| Subjects: | |
| Online Access: | https://ejournal.unisba.ac.id/index.php/mediator/article/view/3950 |
| _version_ | 1818138051581313024 |
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| author | Femi Oktaviani |
| author_facet | Femi Oktaviani |
| author_sort | Femi Oktaviani |
| collection | DOAJ |
| description | Public Relations has an important role and function in managing business activities. One of which is relied on to develop agro tourism products that can create a branding reinforcement of a product to the public. Performing a public relations strategy is done so that perception value can be well received by the public. This study aims to study the branding strategy of public relation of window Jendela Alam in developing agrotourism products that focus on building trust with stakeholders, conducting external activities and choosing the communication media. This study uses qualitative methods with a case study approach. Data collection techniques used are observation, interviews, and literature studies. The results show that building trust with various stakeholders is needed in strengthening the branding. This can be done with integrity, credibility and capability. External communication is carried out as a means for companies to establish and develop relationships with stakeholders, as well as the use of communication media to publish all forms of the Jendela Alam activities in developing agro-tourism products so that the public knows various information about agrotourism products while strengthening the Jendela Alam agrotourims products. |
| first_indexed | 2024-12-11T10:06:03Z |
| format | Article |
| id | doaj.art-711d666ae51d418e9f8d50a73ac022d2 |
| institution | Directory Open Access Journal |
| issn | 1411-5883 2581-0758 |
| language | Indonesian |
| last_indexed | 2024-12-11T10:06:03Z |
| publishDate | 2018-12-01 |
| publisher | Universitas Islam Bandung |
| record_format | Article |
| series | MediaTor |
| spelling | doaj.art-711d666ae51d418e9f8d50a73ac022d22022-12-22T01:11:57ZindUniversitas Islam BandungMediaTor1411-58832581-07582018-12-0111220321310.29313/mediator.v11i2.39502602Strategi Branding Public Relations “Jendela Alam” dalam Mengembangkan Produk AgrowisataFemi Oktaviani0Universitas BSIPublic Relations has an important role and function in managing business activities. One of which is relied on to develop agro tourism products that can create a branding reinforcement of a product to the public. Performing a public relations strategy is done so that perception value can be well received by the public. This study aims to study the branding strategy of public relation of window Jendela Alam in developing agrotourism products that focus on building trust with stakeholders, conducting external activities and choosing the communication media. This study uses qualitative methods with a case study approach. Data collection techniques used are observation, interviews, and literature studies. The results show that building trust with various stakeholders is needed in strengthening the branding. This can be done with integrity, credibility and capability. External communication is carried out as a means for companies to establish and develop relationships with stakeholders, as well as the use of communication media to publish all forms of the Jendela Alam activities in developing agro-tourism products so that the public knows various information about agrotourism products while strengthening the Jendela Alam agrotourims products.https://ejournal.unisba.ac.id/index.php/mediator/article/view/3950PR strategy, branding, agrotouris |
| spellingShingle | Femi Oktaviani Strategi Branding Public Relations “Jendela Alam” dalam Mengembangkan Produk Agrowisata MediaTor PR strategy, branding, agrotouris |
| title | Strategi Branding Public Relations “Jendela Alam” dalam Mengembangkan Produk Agrowisata |
| title_full | Strategi Branding Public Relations “Jendela Alam” dalam Mengembangkan Produk Agrowisata |
| title_fullStr | Strategi Branding Public Relations “Jendela Alam” dalam Mengembangkan Produk Agrowisata |
| title_full_unstemmed | Strategi Branding Public Relations “Jendela Alam” dalam Mengembangkan Produk Agrowisata |
| title_short | Strategi Branding Public Relations “Jendela Alam” dalam Mengembangkan Produk Agrowisata |
| title_sort | strategi branding public relations jendela alam dalam mengembangkan produk agrowisata |
| topic | PR strategy, branding, agrotouris |
| url | https://ejournal.unisba.ac.id/index.php/mediator/article/view/3950 |
| work_keys_str_mv | AT femioktaviani strategibrandingpublicrelationsjendelaalamdalammengembangkanprodukagrowisata |