FACTORS INFLUENCING THE MARKETING OF WOMEN TO SENIOR MANAGERIAL POSITIONS – PROPOSED QUALITATIVE RESEARCH DESIGN

FACTORS INFLUENCING THE MARKETING OF WOMEN TO SENIOR MANAGERIAL POSITIONS – PROPOSED QUALITATIVE RESEARCH DESIGN

This material is part of a doctoral thesis for which the impulse came from the author’s experience in working with women and man employees, from working with pupils: boys and girls aged 12-18, as well as from the author’s experience in the past 27 years of working in the Ministry of Education in Isr...

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Bibliographic Details
Main Author: Carmit Moshe ROZENTAL
Format: Article
Language:English
Published: Romanian Foundation for Business Intelligence 2019-12-01
Series:Cross-Cultural Management Journal
Subjects:
marketing of women
phenomenology
ethnography
action research
grounded theory
Online Access: http://seaopenresearch.eu/Journals/articles/CMJ2019_I2_7.pdf

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