Digital sustainability communication in tourism
The relevance of sustainable tourism is unquestionable. Tourism and hospitality firms worldwide are moving toward more sustainable product offerings. However, not all firms communicate their achievements and commitments in this area. This study assesses the sustainable digital communication of small...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2021-01-01
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| Series: | Journal of Innovation & Knowledge |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444569X19300617 |
| _version_ | 1818411246079180800 |
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| author | Flavio Tiago Artur Gil Sara Stemberger Teresa Borges-Tiago |
| author_facet | Flavio Tiago Artur Gil Sara Stemberger Teresa Borges-Tiago |
| author_sort | Flavio Tiago |
| collection | DOAJ |
| description | The relevance of sustainable tourism is unquestionable. Tourism and hospitality firms worldwide are moving toward more sustainable product offerings. However, not all firms communicate their achievements and commitments in this area. This study assesses the sustainable digital communication of small and medium accommodation firms and relates that information to the sophistication of their online presence. For this purpose, data were retrieved from the websites of 759 accommodation firms located in the Azores (São Miguel Island), classified as a sustainable island destination. The results indicate that international accreditations are less commonly adopted than local accreditations and that smaller firms tend to value eco-labeling when promoting their offers online. It is also noticed that sustainable achievements are highlighted on more sophisticated websites. This is one of the first studies to explore online sustainability communication; more specifically, the link with website sophistication among tourism SMEs. It is hoped that this study will stimulate further research on communication and SME practices on tourism sustainability and improve policy efforts to promote wider adoption of sound practices. |
| first_indexed | 2024-12-14T10:28:22Z |
| format | Article |
| id | doaj.art-7134ce356da641d8ae40966d11e6ad85 |
| institution | Directory Open Access Journal |
| issn | 2444-569X |
| language | English |
| last_indexed | 2024-12-14T10:28:22Z |
| publishDate | 2021-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Innovation & Knowledge |
| spelling | doaj.art-7134ce356da641d8ae40966d11e6ad852022-12-21T23:06:16ZengElsevierJournal of Innovation & Knowledge2444-569X2021-01-01612734Digital sustainability communication in tourismFlavio Tiago0Artur Gil1Sara Stemberger2Teresa Borges-Tiago3Advance/CSG, ISEG & Centre of Applied Economics Studies of the Atlantic, School of Business and Economics, University of the Azores, Ponta Delgada, Portugal; Corresponding author.Centre for Ecology, Evolution and Environmental Changes (Ce3C) & Azorean Biodiversity Group, Faculty of Sciences and Technology, University of the Azores, Ponta Delgada, PortugalPunto 3, Ferrara, ItalyCentre of Applied Economics Studies of the Atlantic & Advance/CSG, ISEG, School of Business and Economics, University of the Azores, Ponta Delgada, PortugalThe relevance of sustainable tourism is unquestionable. Tourism and hospitality firms worldwide are moving toward more sustainable product offerings. However, not all firms communicate their achievements and commitments in this area. This study assesses the sustainable digital communication of small and medium accommodation firms and relates that information to the sophistication of their online presence. For this purpose, data were retrieved from the websites of 759 accommodation firms located in the Azores (São Miguel Island), classified as a sustainable island destination. The results indicate that international accreditations are less commonly adopted than local accreditations and that smaller firms tend to value eco-labeling when promoting their offers online. It is also noticed that sustainable achievements are highlighted on more sophisticated websites. This is one of the first studies to explore online sustainability communication; more specifically, the link with website sophistication among tourism SMEs. It is hoped that this study will stimulate further research on communication and SME practices on tourism sustainability and improve policy efforts to promote wider adoption of sound practices.http://www.sciencedirect.com/science/article/pii/S2444569X19300617Z1Z3 |
| spellingShingle | Flavio Tiago Artur Gil Sara Stemberger Teresa Borges-Tiago Digital sustainability communication in tourism Journal of Innovation & Knowledge Z1 Z3 |
| title | Digital sustainability communication in tourism |
| title_full | Digital sustainability communication in tourism |
| title_fullStr | Digital sustainability communication in tourism |
| title_full_unstemmed | Digital sustainability communication in tourism |
| title_short | Digital sustainability communication in tourism |
| title_sort | digital sustainability communication in tourism |
| topic | Z1 Z3 |
| url | http://www.sciencedirect.com/science/article/pii/S2444569X19300617 |
| work_keys_str_mv | AT flaviotiago digitalsustainabilitycommunicationintourism AT arturgil digitalsustainabilitycommunicationintourism AT sarastemberger digitalsustainabilitycommunicationintourism AT teresaborgestiago digitalsustainabilitycommunicationintourism |