ASPECTS REGARDING THE WAY IN WHICH GUESTHOUSES IN FELIX SPA AND 1 MAI SPA USE THE ONLINE TOOLS
The beneficial effects of thermal water on health make the spa resorts an important attraction for tourists. They can relax or benefit from comprehensive recovery treatments, and also, they can make hiking in the surrounding areas. The spa tourism in the Felix Spa - 1 Mai Spa area is supported, besi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2019-12-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2019/n2/034.pdf |
| _version_ | 1818910253677281280 |
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| author | ŢARCĂ Naiana POPA Adela TARCZA Teodora |
| author_facet | ŢARCĂ Naiana POPA Adela TARCZA Teodora |
| author_sort | ŢARCĂ Naiana |
| collection | DOAJ |
| description | The beneficial effects of thermal water on health make the spa resorts an important attraction for tourists. They can relax or benefit from comprehensive recovery treatments, and also, they can make hiking in the surrounding areas. The spa tourism in the Felix Spa - 1 Mai Spa area is supported, besides hotels, by many guesthouses. Most of the tourists are searching for information online, using online services for booking or paying. Therefore, it is of great importance the way in which the guesthouses are signaling their presence online and the tools they use. In this paper, we present the results of the analysis made for several websites of different guesthouses in the Felix Spa - 1Mai Spa area. In analyzing web sites, we mainly considered online tools regarding customer loyalty. We also have tracked the extent to which each of the categories of instruments considered is used by the guesthouses. |
| first_indexed | 2024-12-19T22:39:52Z |
| format | Article |
| id | doaj.art-7137c05dc6034f2c83efb06549b65ef1 |
| institution | Directory Open Access Journal |
| issn | 1222-569X 1582-5450 |
| language | deu |
| last_indexed | 2024-12-19T22:39:52Z |
| publishDate | 2019-12-01 |
| publisher | University of Oradea |
| record_format | Article |
| series | Annals of the University of Oradea: Economic Science |
| spelling | doaj.art-7137c05dc6034f2c83efb06549b65ef12022-12-21T20:03:06ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502019-12-01282340347ASPECTS REGARDING THE WAY IN WHICH GUESTHOUSES IN FELIX SPA AND 1 MAI SPA USE THE ONLINE TOOLSŢARCĂ Naiana0POPA Adela1TARCZA Teodora2Faculty of Economic Sciences, University of Oradea, Oradea, Romania Faculty of Economic Sciences, University of Oradea, Oradea, RomaniaFaculty of Economic Sciences, University of Oradea, Oradea, RomaniaThe beneficial effects of thermal water on health make the spa resorts an important attraction for tourists. They can relax or benefit from comprehensive recovery treatments, and also, they can make hiking in the surrounding areas. The spa tourism in the Felix Spa - 1 Mai Spa area is supported, besides hotels, by many guesthouses. Most of the tourists are searching for information online, using online services for booking or paying. Therefore, it is of great importance the way in which the guesthouses are signaling their presence online and the tools they use. In this paper, we present the results of the analysis made for several websites of different guesthouses in the Felix Spa - 1Mai Spa area. In analyzing web sites, we mainly considered online tools regarding customer loyalty. We also have tracked the extent to which each of the categories of instruments considered is used by the guesthouses.http://anale.steconomiceuoradea.ro/volume/2019/n2/034.pdfonline presence; online tools; customer satisfaction and loyalty tools; digital marketing |
| spellingShingle | ŢARCĂ Naiana POPA Adela TARCZA Teodora ASPECTS REGARDING THE WAY IN WHICH GUESTHOUSES IN FELIX SPA AND 1 MAI SPA USE THE ONLINE TOOLS Annals of the University of Oradea: Economic Science online presence; online tools; customer satisfaction and loyalty tools; digital marketing |
| title | ASPECTS REGARDING THE WAY IN WHICH GUESTHOUSES IN FELIX SPA AND 1 MAI SPA USE THE ONLINE TOOLS |
| title_full | ASPECTS REGARDING THE WAY IN WHICH GUESTHOUSES IN FELIX SPA AND 1 MAI SPA USE THE ONLINE TOOLS |
| title_fullStr | ASPECTS REGARDING THE WAY IN WHICH GUESTHOUSES IN FELIX SPA AND 1 MAI SPA USE THE ONLINE TOOLS |
| title_full_unstemmed | ASPECTS REGARDING THE WAY IN WHICH GUESTHOUSES IN FELIX SPA AND 1 MAI SPA USE THE ONLINE TOOLS |
| title_short | ASPECTS REGARDING THE WAY IN WHICH GUESTHOUSES IN FELIX SPA AND 1 MAI SPA USE THE ONLINE TOOLS |
| title_sort | aspects regarding the way in which guesthouses in felix spa and 1 mai spa use the online tools |
| topic | online presence; online tools; customer satisfaction and loyalty tools; digital marketing |
| url | http://anale.steconomiceuoradea.ro/volume/2019/n2/034.pdf |
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