Television gambling advertisements: Extent and content of gambling advertisements with a focus on potential high-risk commercial messages
Background: In problem gambling, recent years have seen an expansion of online gambling in treatment-seeking patients. Television advertising may promote risky gambling, and this study aimed to assess gambling-related advertisements, with respect to potentially risky messages, in a country with high...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2019-06-01
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| Series: | Addictive Behaviors Reports |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2352853219300124 |
| _version_ | 1818941896061353984 |
|---|---|
| author | A. Håkansson C. Widinghoff |
| author_facet | A. Håkansson C. Widinghoff |
| author_sort | A. Håkansson |
| collection | DOAJ |
| description | Background: In problem gambling, recent years have seen an expansion of online gambling in treatment-seeking patients. Television advertising may promote risky gambling, and this study aimed to assess gambling-related advertisements, with respect to potentially risky messages, in a country with high rates of online gambling among treatment seekers, for online casino particularly in treatment-seeking women. Methods: A total of 144 h in six commercial television channels were studied with respect to frequency, extent and content of gambling-related advertisements, which were analyzed with respect to potentially risky messages and specific target groups, and compared with respect to legal status of gambling companies and for online casino gambling vs other gambling types. Aspects to analyze were elected theoretically and based on acceptable inter-rater agreement between the authors. Results: Nineteen percent (11–28% across different channels) of advertisements promoted gambling, with online casino being by far the most common type of gambling exposed. Messages promoting ease to gamble (including bonuses and rapid cash-out messages) and a female focus were significantly more common in online casino gambling and in non-licensed companies, whereas sports-related messages were more common in licensed companies. Gambling-related advertisements were also common in relation to family movies, and appeared even during children's programs. Conclusions: Online casino was by far the most common type of televised gambling advertisements. Several risky messages were identified, and female gender, as well as messages promoting the rapidity and facility of gambling, were more commonly addressed by online casino companies. Public health aspects are discussed. |
| first_indexed | 2024-12-20T07:02:49Z |
| format | Article |
| id | doaj.art-7141f73c755843459970fc68d6b27469 |
| institution | Directory Open Access Journal |
| issn | 2352-8532 |
| language | English |
| last_indexed | 2024-12-20T07:02:49Z |
| publishDate | 2019-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Addictive Behaviors Reports |
| spelling | doaj.art-7141f73c755843459970fc68d6b274692022-12-21T19:49:09ZengElsevierAddictive Behaviors Reports2352-85322019-06-019Television gambling advertisements: Extent and content of gambling advertisements with a focus on potential high-risk commercial messagesA. Håkansson0C. Widinghoff1Corresponding author at: Lund University, Faculty of Medicine, Dept of Clinical Sciences Lund, Psychiatry, Baravägen 1, S-221 85 Lund, Sweden.; Lund University, Faculty of Medicine, Dept of Clinical Sciences Lund, Psychiatry, Lund, Sweden; Malmö Addiction Center, Region Skåne, Malmö, SwedenLund University, Faculty of Medicine, Dept of Clinical Sciences Lund, Psychiatry, Lund, Sweden; Malmö Addiction Center, Region Skåne, Malmö, SwedenBackground: In problem gambling, recent years have seen an expansion of online gambling in treatment-seeking patients. Television advertising may promote risky gambling, and this study aimed to assess gambling-related advertisements, with respect to potentially risky messages, in a country with high rates of online gambling among treatment seekers, for online casino particularly in treatment-seeking women. Methods: A total of 144 h in six commercial television channels were studied with respect to frequency, extent and content of gambling-related advertisements, which were analyzed with respect to potentially risky messages and specific target groups, and compared with respect to legal status of gambling companies and for online casino gambling vs other gambling types. Aspects to analyze were elected theoretically and based on acceptable inter-rater agreement between the authors. Results: Nineteen percent (11–28% across different channels) of advertisements promoted gambling, with online casino being by far the most common type of gambling exposed. Messages promoting ease to gamble (including bonuses and rapid cash-out messages) and a female focus were significantly more common in online casino gambling and in non-licensed companies, whereas sports-related messages were more common in licensed companies. Gambling-related advertisements were also common in relation to family movies, and appeared even during children's programs. Conclusions: Online casino was by far the most common type of televised gambling advertisements. Several risky messages were identified, and female gender, as well as messages promoting the rapidity and facility of gambling, were more commonly addressed by online casino companies. Public health aspects are discussed.http://www.sciencedirect.com/science/article/pii/S2352853219300124 |
| spellingShingle | A. Håkansson C. Widinghoff Television gambling advertisements: Extent and content of gambling advertisements with a focus on potential high-risk commercial messages Addictive Behaviors Reports |
| title | Television gambling advertisements: Extent and content of gambling advertisements with a focus on potential high-risk commercial messages |
| title_full | Television gambling advertisements: Extent and content of gambling advertisements with a focus on potential high-risk commercial messages |
| title_fullStr | Television gambling advertisements: Extent and content of gambling advertisements with a focus on potential high-risk commercial messages |
| title_full_unstemmed | Television gambling advertisements: Extent and content of gambling advertisements with a focus on potential high-risk commercial messages |
| title_short | Television gambling advertisements: Extent and content of gambling advertisements with a focus on potential high-risk commercial messages |
| title_sort | television gambling advertisements extent and content of gambling advertisements with a focus on potential high risk commercial messages |
| url | http://www.sciencedirect.com/science/article/pii/S2352853219300124 |
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