BUY NOW, PAY LATER: APAKAH PAYLATER MEMPENGARUHI PEMBELIAN IMPULSIF GENERASI MUDA MUSLIM?
Paylater merupakan salah satu transaksi yang saat ini banyak dilakukan oleh kalangan muda. Transaksi melalui paylater dianggap praktis dan bisa mewujudkan keinginan pembelian yang belum tercapai. Penelitian ini bertujuan untuk menganalisa pembelian impulsif kalangan muda melalui transaksi paylater....
Main Authors: | Waluyo Waluyo, Yulfan Arif Nurohman, Rina Sari Qurniawati |
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Format: | Article |
Language: | English |
Published: |
Sekolah Tinggi Ilmu Ekonomi AMA
2022-12-01
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Series: | Among Makarti |
Subjects: | |
Online Access: | https://jurnal.stieama.ac.id/index.php/ama/article/view/338 |
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