Pengembangan Industri UMKM Batik Khas Kabupaten Malang melalui Digitalisasi Marketing Mix dan Teknologi

Pengembangan Industri UMKM Batik Khas Kabupaten Malang melalui Digitalisasi Marketing Mix dan Teknologi

The development of SMEs is still one of the development priorities in Indonesia. One example is the Dewandaru Batik industry in Malang Regency. The business, which was started in 2017 and is engaged in batik cloth production, carries out the production process manually with limited tools. The price...

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Bibliographic Details
Main Authors: Vika Annisa Qurrata, Ermita Yusida, Sudjatmiko Sudjatmiko, Lustina Fajar Prastiwi
Format: Article
Language:English
Published: University of Merdeka Malang 2021-08-01
Series:Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
Subjects:
appropriate technology, batik, digital marketing mix, increased productivity, market engagement, small and medium-sized enterprises (smes)
Online Access:https://jurnal.unmer.ac.id/index.php/jpkm/article/view/4978

Internet

https://jurnal.unmer.ac.id/index.php/jpkm/article/view/4978

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