Influence of market orientation and stakeholder management on the performance of Croatian cities
The implementation of market orientation plays a valuable role in the complex public sector, because it enables numerous entities responsible for the development of different levels of public administration to respond more efficiently to the demands of its users and other stakeholders. The current f...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Split, Faculty of Economics
2020-01-01
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| Series: | Management : Journal of Contemporary Management Issues |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/360010 |
| _version_ | 1797207071142182912 |
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| author | Davor Širola Zoran Mihanović |
| author_facet | Davor Širola Zoran Mihanović |
| author_sort | Davor Širola |
| collection | DOAJ |
| description | The implementation of market orientation plays a valuable role in the complex public sector, because it enables numerous entities responsible for the development of different levels of public administration to respond more efficiently to the demands of its users and other stakeholders. The current fragmented territorial structure and low level of decentralization reduce the developmental potential of local administrations in Croatia. However, these obstacles do not relieve the Croatian local administration of their responsibility to fulfil their social mission. The empirical measurement of quantitative and qualitative indicators in Croatian city administrations have determined a medium level of their market orientation. The results of correlation analysis have revealed a statistically significant difference between market orientation levels towards each of the nine analyzed groups of stakeholders. As presumed, the city administrations exhibit the highest market orientation level toward citizens. Additionally, the research has confirmed the positive influence of higher multiple stakeholder market orientation of city administrations on their subjectively measured performance. These results should be observed and assessed, taking into account the fact that the Republic of Croatia does not prescribe a legal obligation to monitor the city administration performance nor directly encourages it. |
| first_indexed | 2024-04-24T09:17:04Z |
| format | Article |
| id | doaj.art-71666b1a674346b788a2af97958f2e65 |
| institution | Directory Open Access Journal |
| issn | 1331-0194 1846-3363 |
| language | English |
| last_indexed | 2024-04-24T09:17:04Z |
| publishDate | 2020-01-01 |
| publisher | University of Split, Faculty of Economics |
| record_format | Article |
| series | Management : Journal of Contemporary Management Issues |
| spelling | doaj.art-71666b1a674346b788a2af97958f2e652024-04-15T16:34:46ZengUniversity of Split, Faculty of EconomicsManagement : Journal of Contemporary Management Issues1331-01941846-33632020-01-01252416610.30924/mjcmi.25.2.3Influence of market orientation and stakeholder management on the performance of Croatian citiesDavor Širola0Zoran Mihanović1Polytechnic of Rijeka, Rijeka, CroatiaUniversity of Split, Faculty of Economics, Business and TourismThe implementation of market orientation plays a valuable role in the complex public sector, because it enables numerous entities responsible for the development of different levels of public administration to respond more efficiently to the demands of its users and other stakeholders. The current fragmented territorial structure and low level of decentralization reduce the developmental potential of local administrations in Croatia. However, these obstacles do not relieve the Croatian local administration of their responsibility to fulfil their social mission. The empirical measurement of quantitative and qualitative indicators in Croatian city administrations have determined a medium level of their market orientation. The results of correlation analysis have revealed a statistically significant difference between market orientation levels towards each of the nine analyzed groups of stakeholders. As presumed, the city administrations exhibit the highest market orientation level toward citizens. Additionally, the research has confirmed the positive influence of higher multiple stakeholder market orientation of city administrations on their subjectively measured performance. These results should be observed and assessed, taking into account the fact that the Republic of Croatia does not prescribe a legal obligation to monitor the city administration performance nor directly encourages it.https://hrcak.srce.hr/file/360010city administrationmarket orientationperformancestakeholder approach |
| spellingShingle | Davor Širola Zoran Mihanović Influence of market orientation and stakeholder management on the performance of Croatian cities Management : Journal of Contemporary Management Issues city administration market orientation performance stakeholder approach |
| title | Influence of market orientation and stakeholder management on the performance of Croatian cities |
| title_full | Influence of market orientation and stakeholder management on the performance of Croatian cities |
| title_fullStr | Influence of market orientation and stakeholder management on the performance of Croatian cities |
| title_full_unstemmed | Influence of market orientation and stakeholder management on the performance of Croatian cities |
| title_short | Influence of market orientation and stakeholder management on the performance of Croatian cities |
| title_sort | influence of market orientation and stakeholder management on the performance of croatian cities |
| topic | city administration market orientation performance stakeholder approach |
| url | https://hrcak.srce.hr/file/360010 |
| work_keys_str_mv | AT davorsirola influenceofmarketorientationandstakeholdermanagementontheperformanceofcroatiancities AT zoranmihanovic influenceofmarketorientationandstakeholdermanagementontheperformanceofcroatiancities |