Create Brand Loyalty of Indonesıan Facebook User Through Brand Engagement: Utılızatıon the Role of Socıal Medıa Marketıng Elements

Create Brand Loyalty of Indonesıan Facebook User Through Brand Engagement: Utılızatıon the Role of Socıal Medıa Marketıng Elements

There has been a noticeable increase in businesses reaching out to a wider range of potential customers using the internet and social media to market and present their goods. Social media marketing is thought to improve brand loyalty and engagement by utilizing social media aspects such as entertain...

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Bibliographic Details
Main Authors: Astri Wulandari, Bethani Suryawardani, Dandy Marcelino
Format: Article
Language:English
Published: University of Brawijaya 2022-04-01
Series:APMBA (Asia Pacific Management and Business Application)
Subjects:
social media marketing elements
brand engagement
brand loyalty
facebook.
Online Access:https://apmba.ub.ac.id/index.php/apmba/article/view/542

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