Application of B2C digital marketing
The purpose of this paper is to understand the application of digital B2C marketing. Companies market directly to end customers or decision-makers through B2C marketing. Most B2C customers base their decisions on how they feel about a product or service, not on facts or how useful it is. B2C market...
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| Format: | Article |
| Language: | English |
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Editura Universitatii Agora
2022-02-01
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| Series: | Agora International Journal of Economical Sciences |
| Online Access: | https://univagora.ro/jour/index.php/aijes/article/view/4726 |