Co‐designing behavior change interventions to conserve biodiversity
Abstract Many threats to biodiversity are the result of human actions, which means that changing human behavior can positively alter the trajectory of our current biodiversity crisis. While there is an increasing number of behavior change interventions being implemented in biodiversity conservation,...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2020-11-01
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| Series: | Conservation Science and Practice |
| Subjects: | |
| Online Access: | https://doi.org/10.1111/csp2.278 |
| _version_ | 1818212009237282816 |
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| author | Matthew J. Bowie Timo Dietrich Phillip Cassey Diogo Veríssimo |
| author_facet | Matthew J. Bowie Timo Dietrich Phillip Cassey Diogo Veríssimo |
| author_sort | Matthew J. Bowie |
| collection | DOAJ |
| description | Abstract Many threats to biodiversity are the result of human actions, which means that changing human behavior can positively alter the trajectory of our current biodiversity crisis. While there is an increasing number of behavior change interventions being implemented in biodiversity conservation, their design is rarely informed by the people they try to influence, thereby lowering the probability of success. Building successful interventions requires substantial audience research, but this can be challenging for conservation projects with perennially limited time and resources. Here, we critically discuss co‐design as a useful and effective approach for gathering audience insights relatively quickly, allowing conservation practitioners to integrate end‐user voices when they would otherwise be excluded from intervention design. Specifically, we present a seven‐step co‐design process, providing an outline and guidance for how to generate more user‐centric intervention ideas and transform them into feasible prototype interventions. Further, we show how we applied this seven‐step process with coffee consumers in a sustainable conservation context. This study outlines contributions that showcase the value of user‐centered design approaches to behavior change interventions for biodiversity conservation. |
| first_indexed | 2024-12-12T05:41:34Z |
| format | Article |
| id | doaj.art-71c7fcdb47944185a2ddbcc9fde04200 |
| institution | Directory Open Access Journal |
| issn | 2578-4854 |
| language | English |
| last_indexed | 2024-12-12T05:41:34Z |
| publishDate | 2020-11-01 |
| publisher | Wiley |
| record_format | Article |
| series | Conservation Science and Practice |
| spelling | doaj.art-71c7fcdb47944185a2ddbcc9fde042002022-12-22T00:35:54ZengWileyConservation Science and Practice2578-48542020-11-01211n/an/a10.1111/csp2.278Co‐designing behavior change interventions to conserve biodiversityMatthew J. Bowie0Timo Dietrich1Phillip Cassey2Diogo Veríssimo3School of Biological Sciences The University of Adelaide Adelaide South Australia AustraliaSocial Marketing @ Griffith Griffith Business School, Griffith University Brisbane Queensland AustraliaSchool of Biological Sciences The University of Adelaide Adelaide South Australia AustraliaDepartment of Zoology University of Oxford Oxford UKAbstract Many threats to biodiversity are the result of human actions, which means that changing human behavior can positively alter the trajectory of our current biodiversity crisis. While there is an increasing number of behavior change interventions being implemented in biodiversity conservation, their design is rarely informed by the people they try to influence, thereby lowering the probability of success. Building successful interventions requires substantial audience research, but this can be challenging for conservation projects with perennially limited time and resources. Here, we critically discuss co‐design as a useful and effective approach for gathering audience insights relatively quickly, allowing conservation practitioners to integrate end‐user voices when they would otherwise be excluded from intervention design. Specifically, we present a seven‐step co‐design process, providing an outline and guidance for how to generate more user‐centric intervention ideas and transform them into feasible prototype interventions. Further, we show how we applied this seven‐step process with coffee consumers in a sustainable conservation context. This study outlines contributions that showcase the value of user‐centered design approaches to behavior change interventions for biodiversity conservation.https://doi.org/10.1111/csp2.278behavior changebiodiversity changeco‐designcoffeeconservationconsumer behavior |
| spellingShingle | Matthew J. Bowie Timo Dietrich Phillip Cassey Diogo Veríssimo Co‐designing behavior change interventions to conserve biodiversity Conservation Science and Practice behavior change biodiversity change co‐design coffee conservation consumer behavior |
| title | Co‐designing behavior change interventions to conserve biodiversity |
| title_full | Co‐designing behavior change interventions to conserve biodiversity |
| title_fullStr | Co‐designing behavior change interventions to conserve biodiversity |
| title_full_unstemmed | Co‐designing behavior change interventions to conserve biodiversity |
| title_short | Co‐designing behavior change interventions to conserve biodiversity |
| title_sort | co designing behavior change interventions to conserve biodiversity |
| topic | behavior change biodiversity change co‐design coffee conservation consumer behavior |
| url | https://doi.org/10.1111/csp2.278 |
| work_keys_str_mv | AT matthewjbowie codesigningbehaviorchangeinterventionstoconservebiodiversity AT timodietrich codesigningbehaviorchangeinterventionstoconservebiodiversity AT phillipcassey codesigningbehaviorchangeinterventionstoconservebiodiversity AT diogoverissimo codesigningbehaviorchangeinterventionstoconservebiodiversity |