The Importance of Environmental Attitudes Towards Products for Sustainability and Business Strategies
In green marketing, it is crucial for businesses to decide first to whether the environmental benefits of the product or its individual benefits should be emphasized. Knowing the environmental behaviors of those who prefer these products in their daily lives will also help to classify the consumers....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Alexandru Ioan Cuza University Press, Iasi, Romania
2018-10-01
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| Series: | Present Environment and Sustainable Development |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/pesd.2018.12.issue-2/pesd-2018-0043/pesd-2018-0043.xml?format=INT |