The study of customer involved service innovation under the crowdsourcing : A case study of MyStarbucksIdea.com
Purpose – Service innovation is a key source of competence for service enterprises. Along with the emergence of crowdsourcing platforms, consumers are frequently involved in the process of service innovation. In this paper, the authors describe the crowdsourcing ideation website—MyStarbucksIdea.com—...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2020-04-01
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| Series: | Journal of Industry-University Collaboration |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JIUC-12-2019-0018/full/pdf?title=the-study-of-customer-involved-service-innovation-under-the-crowdsourcing-a-case-study-of-mystarbucksideacom |