Existentialism of Engineering Marketing and Technological Entrepreneurship in Large Agricultural Enterprises
The authors introduce their vision of modern world understanding by the managers and engineering staff of agricultural enterprises in the era of total communications and digitalization of agriculture, referring to the “seventh sense” as a fundamental instinct for comprehension of reality and existen...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2021-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/49/e3sconf_interagromash2021_08030.pdf |
| _version_ | 1818859002056933376 |
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| author | Lyubanova Tatiana Lisitsin Valery Shcherba Lidia Oleynikova Yulia |
| author_facet | Lyubanova Tatiana Lisitsin Valery Shcherba Lidia Oleynikova Yulia |
| author_sort | Lyubanova Tatiana |
| collection | DOAJ |
| description | The authors introduce their vision of modern world understanding by the managers and engineering staff of agricultural enterprises in the era of total communications and digitalization of agriculture, referring to the “seventh sense” as a fundamental instinct for comprehension of reality and existence which places human at the centre. In the technical age, engineering marketing is crucial in terms of perception of innovation technology advantages for development of a new entrepreneurial way of thinking, especially for engineers, given their significant participation in commercial projects of agro-industrial complex. The development of integrated hybrid production in agro-industrial complex for innovative agricultural production taking into account different business lines of various enterprises of the complex is suggested to achieve synergy and build a socially-oriented system. The proposals for business development are also introduced. |
| first_indexed | 2024-12-19T09:05:15Z |
| format | Article |
| id | doaj.art-71e9b4ccbfce46caad4a25e6ab81d7e0 |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-12-19T09:05:15Z |
| publishDate | 2021-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-71e9b4ccbfce46caad4a25e6ab81d7e02022-12-21T20:28:22ZengEDP SciencesE3S Web of Conferences2267-12422021-01-012730803010.1051/e3sconf/202127308030e3sconf_interagromash2021_08030Existentialism of Engineering Marketing and Technological Entrepreneurship in Large Agricultural EnterprisesLyubanova Tatiana0Lisitsin Valery1Shcherba Lidia2Oleynikova Yulia3Don State Technical UniversityDon State Technical UniversityDon State Technical UniversityDon State Technical UniversityThe authors introduce their vision of modern world understanding by the managers and engineering staff of agricultural enterprises in the era of total communications and digitalization of agriculture, referring to the “seventh sense” as a fundamental instinct for comprehension of reality and existence which places human at the centre. In the technical age, engineering marketing is crucial in terms of perception of innovation technology advantages for development of a new entrepreneurial way of thinking, especially for engineers, given their significant participation in commercial projects of agro-industrial complex. The development of integrated hybrid production in agro-industrial complex for innovative agricultural production taking into account different business lines of various enterprises of the complex is suggested to achieve synergy and build a socially-oriented system. The proposals for business development are also introduced.https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/49/e3sconf_interagromash2021_08030.pdf |
| spellingShingle | Lyubanova Tatiana Lisitsin Valery Shcherba Lidia Oleynikova Yulia Existentialism of Engineering Marketing and Technological Entrepreneurship in Large Agricultural Enterprises E3S Web of Conferences |
| title | Existentialism of Engineering Marketing and Technological Entrepreneurship in Large Agricultural Enterprises |
| title_full | Existentialism of Engineering Marketing and Technological Entrepreneurship in Large Agricultural Enterprises |
| title_fullStr | Existentialism of Engineering Marketing and Technological Entrepreneurship in Large Agricultural Enterprises |
| title_full_unstemmed | Existentialism of Engineering Marketing and Technological Entrepreneurship in Large Agricultural Enterprises |
| title_short | Existentialism of Engineering Marketing and Technological Entrepreneurship in Large Agricultural Enterprises |
| title_sort | existentialism of engineering marketing and technological entrepreneurship in large agricultural enterprises |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/49/e3sconf_interagromash2021_08030.pdf |
| work_keys_str_mv | AT lyubanovatatiana existentialismofengineeringmarketingandtechnologicalentrepreneurshipinlargeagriculturalenterprises AT lisitsinvalery existentialismofengineeringmarketingandtechnologicalentrepreneurshipinlargeagriculturalenterprises AT shcherbalidia existentialismofengineeringmarketingandtechnologicalentrepreneurshipinlargeagriculturalenterprises AT oleynikovayulia existentialismofengineeringmarketingandtechnologicalentrepreneurshipinlargeagriculturalenterprises |