THE EFFECT OF PERSONAL AND PROFESSIONAL CULTURAL VALUES TOWARDS THE MARKETING ETHICS OF ACADEMICIANS
This study assesses the personal cultural values and professional values of academicians in regards to marketing ethics. This research uses Singhapakdi and Vitell’s (1993) marketing norms scale and professional value scale together with Yoo and Donthu’s (2002) three dimensional measures of culture o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
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Universitas Negeri Jakarta
2011-09-01
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| Series: | Jurnal Riset Manajemen Sains Indonesia |
| Subjects: | |
| Online Access: | http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/761/670 |
| _version_ | 1818837933379026944 |
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| author | Chuah Chin Wei Mohamad Zainol Abidin Adam Hoe Chee Hee |
| author_facet | Chuah Chin Wei Mohamad Zainol Abidin Adam Hoe Chee Hee |
| author_sort | Chuah Chin Wei |
| collection | DOAJ |
| description | This study assesses the personal cultural values and professional values of academicians in regards to marketing ethics. This research uses Singhapakdi and Vitell’s (1993) marketing norms scale and professional value scale together with Yoo and Donthu’s (2002) three dimensional measures of culture operation alised at the individual level. The findings showed that Uncertainty Avoidance and Professional Values influenced academicians’ marketing ethics. It is therefore suggested that managers should look into methods and ways of cultivating professionalism among academicians in order for them to possess good marketing ethics. The findings also showed that demographic factors such as age, gender, years of working experience, academic qualification do not have any influence on academicians’ marketing ethics. Other implications of the study were also discussed. |
| first_indexed | 2024-12-19T03:30:22Z |
| format | Article |
| id | doaj.art-71eb9871bb2b4f28bd8c9459a69c91d8 |
| institution | Directory Open Access Journal |
| issn | 2301-8313 |
| language | Indonesian |
| last_indexed | 2024-12-19T03:30:22Z |
| publishDate | 2011-09-01 |
| publisher | Universitas Negeri Jakarta |
| record_format | Article |
| series | Jurnal Riset Manajemen Sains Indonesia |
| spelling | doaj.art-71eb9871bb2b4f28bd8c9459a69c91d82022-12-21T20:37:31ZindUniversitas Negeri JakartaJurnal Riset Manajemen Sains Indonesia2301-83132011-09-01225872THE EFFECT OF PERSONAL AND PROFESSIONAL CULTURAL VALUES TOWARDS THE MARKETING ETHICS OF ACADEMICIANSChuah Chin Wei0Mohamad Zainol Abidin Adam1Hoe Chee Hee 2Universiti Utara MalaysiaUniversiti Utara MalaysiaUniversiti Utara MalaysiaThis study assesses the personal cultural values and professional values of academicians in regards to marketing ethics. This research uses Singhapakdi and Vitell’s (1993) marketing norms scale and professional value scale together with Yoo and Donthu’s (2002) three dimensional measures of culture operation alised at the individual level. The findings showed that Uncertainty Avoidance and Professional Values influenced academicians’ marketing ethics. It is therefore suggested that managers should look into methods and ways of cultivating professionalism among academicians in order for them to possess good marketing ethics. The findings also showed that demographic factors such as age, gender, years of working experience, academic qualification do not have any influence on academicians’ marketing ethics. Other implications of the study were also discussed.http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/761/670Marketing EthicsPersonal Cultural ValuesProfessional Values |
| spellingShingle | Chuah Chin Wei Mohamad Zainol Abidin Adam Hoe Chee Hee THE EFFECT OF PERSONAL AND PROFESSIONAL CULTURAL VALUES TOWARDS THE MARKETING ETHICS OF ACADEMICIANS Jurnal Riset Manajemen Sains Indonesia Marketing Ethics Personal Cultural Values Professional Values |
| title | THE EFFECT OF PERSONAL AND PROFESSIONAL CULTURAL VALUES TOWARDS THE MARKETING ETHICS OF ACADEMICIANS |
| title_full | THE EFFECT OF PERSONAL AND PROFESSIONAL CULTURAL VALUES TOWARDS THE MARKETING ETHICS OF ACADEMICIANS |
| title_fullStr | THE EFFECT OF PERSONAL AND PROFESSIONAL CULTURAL VALUES TOWARDS THE MARKETING ETHICS OF ACADEMICIANS |
| title_full_unstemmed | THE EFFECT OF PERSONAL AND PROFESSIONAL CULTURAL VALUES TOWARDS THE MARKETING ETHICS OF ACADEMICIANS |
| title_short | THE EFFECT OF PERSONAL AND PROFESSIONAL CULTURAL VALUES TOWARDS THE MARKETING ETHICS OF ACADEMICIANS |
| title_sort | effect of personal and professional cultural values towards the marketing ethics of academicians |
| topic | Marketing Ethics Personal Cultural Values Professional Values |
| url | http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/761/670 |
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