THE EFFECT OF PERSONAL AND PROFESSIONAL CULTURAL VALUES TOWARDS THE MARKETING ETHICS OF ACADEMICIANS

THE EFFECT OF PERSONAL AND PROFESSIONAL CULTURAL VALUES TOWARDS THE MARKETING ETHICS OF ACADEMICIANS

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This study assesses the personal cultural values and professional values of academicians in regards to marketing ethics. This research uses Singhapakdi and Vitell’s (1993) marketing norms scale and professional value scale together with Yoo and Donthu’s (2002) three dimensional measures of culture o...

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Bibliographic Details
Main Authors: Chuah Chin Wei, Mohamad Zainol Abidin Adam, Hoe Chee Hee
Format: Article
Language:Indonesian
Published: Universitas Negeri Jakarta 2011-09-01
Series:Jurnal Riset Manajemen Sains Indonesia
Subjects:
Marketing Ethics
Personal Cultural Values
Professional Values
Online Access:http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/761/670

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