Research on Pricing Strategy of Dual-Channel Supply Chain Based on Customer Value and Value-Added Service

Research on Pricing Strategy of Dual-Channel Supply Chain Based on Customer Value and Value-Added Service

Considering customer value and value-added services provided by the online retail platform, this paper studies the differential pricing of a dual-channel supply chain consisting of one manufacturer and one online retail platform. Taking customer value into account in the dual-channel supply chain, t...

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Bibliographic Details
Main Authors:	Shiming Yi, Liying Yu, Ziyuan Zhang
Format:	Article
Language:	English
Published:	MDPI AG 2020-12-01
Series:	Mathematics
Subjects:	customer value value-added services dual-channel supply chain online retail platform differential pricing
Online Access:	https://www.mdpi.com/2227-7390/9/1/11

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