Impact of green factors on undergraduate students’ green behavioral intentions: A hybrid two-stage modeling approach

Consumers' unsustainable behavior contributes to environmental degradation and impedes sustainability. Using green products is one way to reduce this effect and promote environmental growth. Therefore, this study aims to investigate the green factors that impact young customers' behavioral...

Full description

Bibliographic Details
Main Author: Sanjoy Kumar Roy
Format: Article
Language:English
Published: Elsevier 2023-10-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844023078386