Predicting Fintech Innovation Adoption: the Mediator Role of Social Norms and Attitudes

Predicting Fintech Innovation Adoption: the Mediator Role of Social Norms and Attitudes

Abstract Digital innovation is challenging the traditional way of offering financial services to companies; the so-called Fintech phenomenon refers to startups that use the latest technologies to offer innovative financial services. Within the framework of the Theory of Planned Behavior (TPB) and th...

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Bibliographic Details
Main Authors: A. Irimia-Diéguez, F. Velicia-Martín, M. Aguayo-Camacho
Format: Article
Language:English
Published: SpringerOpen 2023-01-01
Series:Financial Innovation
Subjects:
Fintech services
Theory of planned behavior
Theory of reasoned action
PLS-SEM
Predictive modeling
Fintech marketing
Online Access:https://doi.org/10.1186/s40854-022-00434-6

Internet

https://doi.org/10.1186/s40854-022-00434-6

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