Mass Phenomenon in Finding Viral Information on Instagram Social Media

Abstract The phenomenon of the mass in searching for viral information on social media (Instagram) is a reflection that the internet, especially social media today has become the opiate of the masses in their lives. The advantages offered and presented by social media in providing information with...

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Main Author: Ratu Aulia Bernatta
Format: Article
Language:English
Published: Universitas Muhammadiyah Purwokerto 2020-12-01
Series:Jurnal Sains Sosial dan Humaniora
Subjects:
Online Access:http://jurnalnasional.ump.ac.id/index.php/JSSH/article/view/7419
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author Ratu Aulia Bernatta
author_facet Ratu Aulia Bernatta
author_sort Ratu Aulia Bernatta
collection DOAJ
description Abstract The phenomenon of the mass in searching for viral information on social media (Instagram) is a reflection that the internet, especially social media today has become the opiate of the masses in their lives. The advantages offered and presented by social media in providing information with a faster and more accurate time become a reference for the masses in choosing media to seek and obtain information and communication in their lives. This study uses descriptive qualitative research methods, this is because the data that the researcher wants to present is in the form of stories from the speakers about experiences, opinions, knowledge. The theory used is Hypodermic Needle Theory which means that what is presented in the mass media (newspapers, television and online) directly or strongly gives a stimulus to the audience. In addition, this study also uses the Phenomenology approach, which in this study will examine the mass phenomenon in finding viral information on social media.
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spelling doaj.art-72259868e28944bba59516c07445bc292022-12-21T23:53:56ZengUniversitas Muhammadiyah PurwokertoJurnal Sains Sosial dan Humaniora2579-90882549-95052020-12-014215316510.30595/jssh.v4i2.74193485Mass Phenomenon in Finding Viral Information on Instagram Social MediaRatu Aulia Bernatta0University of LampungAbstract The phenomenon of the mass in searching for viral information on social media (Instagram) is a reflection that the internet, especially social media today has become the opiate of the masses in their lives. The advantages offered and presented by social media in providing information with a faster and more accurate time become a reference for the masses in choosing media to seek and obtain information and communication in their lives. This study uses descriptive qualitative research methods, this is because the data that the researcher wants to present is in the form of stories from the speakers about experiences, opinions, knowledge. The theory used is Hypodermic Needle Theory which means that what is presented in the mass media (newspapers, television and online) directly or strongly gives a stimulus to the audience. In addition, this study also uses the Phenomenology approach, which in this study will examine the mass phenomenon in finding viral information on social media.http://jurnalnasional.ump.ac.id/index.php/JSSH/article/view/7419hypodermic needle theorymassphenomenonphenomenologysocial mediaviral
spellingShingle Ratu Aulia Bernatta
Mass Phenomenon in Finding Viral Information on Instagram Social Media
Jurnal Sains Sosial dan Humaniora
hypodermic needle theory
mass
phenomenon
phenomenology
social media
viral
title Mass Phenomenon in Finding Viral Information on Instagram Social Media
title_full Mass Phenomenon in Finding Viral Information on Instagram Social Media
title_fullStr Mass Phenomenon in Finding Viral Information on Instagram Social Media
title_full_unstemmed Mass Phenomenon in Finding Viral Information on Instagram Social Media
title_short Mass Phenomenon in Finding Viral Information on Instagram Social Media
title_sort mass phenomenon in finding viral information on instagram social media
topic hypodermic needle theory
mass
phenomenon
phenomenology
social media
viral
url http://jurnalnasional.ump.ac.id/index.php/JSSH/article/view/7419
work_keys_str_mv AT ratuauliabernatta massphenomenoninfindingviralinformationoninstagramsocialmedia