Medical Updates and Appointment Confirmations: Pet Owners' Perceptions of Current Practices and Preferences

Pet ownership is increasing, in large part due to the number of millennial pet owners. More pet owners as well as the advent of extensive veterinary care options have resulted in a substantial increase in veterinary care spending. Yet, regardless of client cohort or type of medical procedure perform...

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Main Authors: Lori Kogan, Regina Schoenfeld, Stacee Santi
Format: Article
Language:English
Published: Frontiers Media S.A. 2019-03-01
Series:Frontiers in Veterinary Science
Subjects:
Online Access:https://www.frontiersin.org/article/10.3389/fvets.2019.00080/full
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author Lori Kogan
Regina Schoenfeld
Stacee Santi
author_facet Lori Kogan
Regina Schoenfeld
Stacee Santi
author_sort Lori Kogan
collection DOAJ
description Pet ownership is increasing, in large part due to the number of millennial pet owners. More pet owners as well as the advent of extensive veterinary care options have resulted in a substantial increase in veterinary care spending. Yet, regardless of client cohort or type of medical procedure performed, communication between clients and veterinarians continues to be a key component in patient care and client satisfaction. Two areas of communication are explored in this study: medical updates to clients when their animals need to stay in the hospital for extended periods of time (at least 4 h) and appointment confirmations. This study, through an anonymous online survey, explored pet owners' stated current modality and frequency of receiving medical updates by their veterinarian and compared these to their stated preferences. Participants' preferences for the modality in which they receive appointment reminders was similarly compared to how they currently receive reminders. There were differences in both frequency (medical updates) and modality (medical updates and appointment confirmations) between what pet owners currently encounter and what they would prefer. In particular, few pet owners receive medical updates or appointment confirmations via text, when a significant portion would prefer this mode of communication. Pet owners also reported wishing to receive medical updates more frequently then they currently experience, with 53.8% of participants reporting they would pay extra for this service. The ramifications of these results are explored with a focus on how to modify these services to best meet the needs of clients.
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spelling doaj.art-724b375213ed44dca402510b5b48cd6e2022-12-22T02:20:46ZengFrontiers Media S.A.Frontiers in Veterinary Science2297-17692019-03-01610.3389/fvets.2019.00080440255Medical Updates and Appointment Confirmations: Pet Owners' Perceptions of Current Practices and PreferencesLori Kogan0Regina Schoenfeld1Stacee Santi2Human Animal Interaction Studies, College of Veterinary Medicine and Biomedical Sciences, Colorado State University, Fort Collins, CO, United StatesVeterinary Education and Development, North Carolina State University, Raleigh, NC, United StatesVet2Pet, Durango, CO, United StatesPet ownership is increasing, in large part due to the number of millennial pet owners. More pet owners as well as the advent of extensive veterinary care options have resulted in a substantial increase in veterinary care spending. Yet, regardless of client cohort or type of medical procedure performed, communication between clients and veterinarians continues to be a key component in patient care and client satisfaction. Two areas of communication are explored in this study: medical updates to clients when their animals need to stay in the hospital for extended periods of time (at least 4 h) and appointment confirmations. This study, through an anonymous online survey, explored pet owners' stated current modality and frequency of receiving medical updates by their veterinarian and compared these to their stated preferences. Participants' preferences for the modality in which they receive appointment reminders was similarly compared to how they currently receive reminders. There were differences in both frequency (medical updates) and modality (medical updates and appointment confirmations) between what pet owners currently encounter and what they would prefer. In particular, few pet owners receive medical updates or appointment confirmations via text, when a significant portion would prefer this mode of communication. Pet owners also reported wishing to receive medical updates more frequently then they currently experience, with 53.8% of participants reporting they would pay extra for this service. The ramifications of these results are explored with a focus on how to modify these services to best meet the needs of clients.https://www.frontiersin.org/article/10.3389/fvets.2019.00080/fullveterinarian-client communicationtext messagestelemedicineclient preferencesmedical updatestelehealth
spellingShingle Lori Kogan
Regina Schoenfeld
Stacee Santi
Medical Updates and Appointment Confirmations: Pet Owners' Perceptions of Current Practices and Preferences
Frontiers in Veterinary Science
veterinarian-client communication
text messages
telemedicine
client preferences
medical updates
telehealth
title Medical Updates and Appointment Confirmations: Pet Owners' Perceptions of Current Practices and Preferences
title_full Medical Updates and Appointment Confirmations: Pet Owners' Perceptions of Current Practices and Preferences
title_fullStr Medical Updates and Appointment Confirmations: Pet Owners' Perceptions of Current Practices and Preferences
title_full_unstemmed Medical Updates and Appointment Confirmations: Pet Owners' Perceptions of Current Practices and Preferences
title_short Medical Updates and Appointment Confirmations: Pet Owners' Perceptions of Current Practices and Preferences
title_sort medical updates and appointment confirmations pet owners perceptions of current practices and preferences
topic veterinarian-client communication
text messages
telemedicine
client preferences
medical updates
telehealth
url https://www.frontiersin.org/article/10.3389/fvets.2019.00080/full
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AT staceesanti medicalupdatesandappointmentconfirmationspetownersperceptionsofcurrentpracticesandpreferences