| Summary: | The characteristics of specialized text titles
The paper presents the characteristics of specialized text titles by comparing three English sets of such titles concerning two different subject fields: horse riding (classical and Western) and LSP (specialized linguistics). The analysis consists of three parts: statistical, structural (grammatical) and semantic. The statistical survey reveals that high word count does not always equal accuracy, even in the case of theoretical texts of scientific subject fields such as LSP. Regarding the grammatical structure, one discovers the domination of noun phrases as well as numerous questions and imperatives addressing the readers in order to attract their attention and keep them sufficiently interested to start reading the text itself. Semantically, the titles utilize various rhetorical structures such as wordplay and metaphors. Although frequently compromising precision, which is usually associated with specialized discourse, these phenomena draw the readers and distinguish the authors. Owing to the comparison of two different subject fields, the paper also proves that scientific discourse possesses a higher degree of formality, while knowledgepopularizing texts can afford a more attractive style.
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