Technology Acceptance as a Determinant of Online Grocery Shopping Adoption

Technology Acceptance as a Determinant of Online Grocery Shopping Adoption

Online grocery shopping plays an important role in the current online market as the most evolving online shopping category. Despite that, consumers adopt this way of shopping quite differently across European countries. To explain such a difference, the Technology acceptance model (TAM) can be used...

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Bibliographic Details
Main Authors:	Radka Bauerová, Martin Klepek
Format:	Article
Language:	English
Published:	Mendel University Press 2018-01-01
Series:	Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:	online grocery shopping technology acceptance model consumer’s behaviour structural equation modelling consumer’s technology acceptance
Online Access:	https://acta.mendelu.cz/66/3/0737/

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