The promotional window into society.
In this position paper, I argue for a structurationist understanding of advertising, exploring the current standing of advertising within western cultures, establishing advertising’s nature as a ‘distorting mirror’ of socio-cultural trends that can provide insight into the mental images and expectat...
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| Format: | Article |
| Language: | English |
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University of West London
2022-04-01
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| Series: | New Vistas |
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| Online Access: | http://uwlpress.uwl.ac.uk/newvistas/article/id/200/ |