O2O selection mode portrait and optimization for railway service enterprises based on K-means
Abstract Establishing a platform successfully is just the basis for railway service companies to meet the demands of online to offline (O2O) supply chain services. In this paper, the K-means algorithm is first used to construct the user segmentation model of railway service companies and the AISAS (...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2021-05-01
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| Series: | Complex & Intelligent Systems |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s40747-021-00375-0 |