Factors Influencing Wine Purchasing by Generation Y and Older Cohorts on the Serbian Wine Market

Factors Influencing Wine Purchasing by Generation Y and Older Cohorts on the Serbian Wine Market

This research investigates current preferences in wine purchase patterns and factors that affect the online purchase of wine by Generation Y and older cohorts in the Republic of Serbia. Our research utilizes descriptive statistics, chi-squared tests, the Mann–Whitney nonparametric test, and binary l...

Full description

Bibliographic Details
Main Authors: Ivan Balenović, Svetlana Ignjatijević, Goran Stojanović, Jelena Vapa Tankosić, Nemanja Lekić, Olivera Milutinović, Aleksandar Gajić, Miloš Ivaniš, Jelena Bošković, Radivoj Prodanović, Nikola Puvača, Ljubica Duđak
Format: Article
Language:English
Published: MDPI AG 2021-10-01
Series:Agriculture
Subjects:
wine
Generation Y
older cohort
consumer behavior
online wine purchase
Republic of Serbia
Online Access:https://www.mdpi.com/2077-0472/11/11/1054

Internet

https://www.mdpi.com/2077-0472/11/11/1054

Similar Items