DAMPAK RESPON EMOSI TERHADAP KECENDERUNGAN PERILAKU PEMBELIAN IMPULSIF KONSUMEN ONLINE DENGAN SUMBERDAYA YANG DIKELUAKAN DAN ORIENTASI BELANJA SEBAGAI VARIABEL MEDIASI
This research has an aim of examining the influence of emotional responses towards the impulsive buying behavior tendency from the online consumers, as a result of direct advertisement's stimulus. Online Stimulus advertisement is formatted through a kind of audio-visual media format, picture an...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2006-01-01
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| Series: | Jurnal Manajemen dan Wirausaha |
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| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/16571 |