Influencer marketing: current trends and prospects

Influencer marketing: current trends and prospects

The article examines the influencer-marketing impact in the digital environment as one of the most popular lines of digital communications. The problem is the difficulty in recruiting a relevant blogger for promotional purposes. Methodologically, the study based on two basic psychological concepts:...

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Bibliographic Details
Main Authors: K. A. Arzhanova, G. V. Dovzhik, V. N. Dovzhik
Format: Article
Language:English
Published: Publishing House of the State University of Management 2022-11-01
Series:Вестник университета
Subjects:
blogger
brand
digital marketing technology
influencer
influencer-marketing
reference
digital environment
social network
consumer behavior
digital consumer behavior
identity
types of identity
engagement
questionnaire
survey
Online Access:https://vestnik.guu.ru/jour/article/view/3807

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