THE NEW IMPETUS OF THE SERVICE QUALITY RISE IN RETAIL TRADE
The article investigates the approaches towards the process of quality management in retail service as one of the key factors of competitive development of a trading enterprise. It marks the peculiarity of retail service content and for the first time draws a parallel between quality service and the...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Tatar Educational Center “Taglimat” Ltd.
2007-03-01
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| Series: | Russian Journal of Economics and Law |
| Subjects: | |
| Online Access: | https://www.rusjel.ru/jour/article/view/168 |
| _version_ | 1797256227521036288 |
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| author | N. N. Yermolayeva |
| author_facet | N. N. Yermolayeva |
| author_sort | N. N. Yermolayeva |
| collection | DOAJ |
| description | The article investigates the approaches towards the process of quality management in retail service as one of the key factors of competitive development of a trading enterprise. It marks the peculiarity of retail service content and for the first time draws a parallel between quality service and the goods quality. It views the interdependence between the customers' need in quality goods purchasing and the trading enterprise interests. The article determines the basic principles and offers approaches for the elaboration of quality management system for various trading enterprises. |
| first_indexed | 2024-03-08T23:19:22Z |
| format | Article |
| id | doaj.art-72f28307710c48dc8292add666982669 |
| institution | Directory Open Access Journal |
| issn | 2782-2923 |
| language | English |
| last_indexed | 2024-04-24T22:18:24Z |
| publishDate | 2007-03-01 |
| publisher | Tatar Educational Center “Taglimat” Ltd. |
| record_format | Article |
| series | Russian Journal of Economics and Law |
| spelling | doaj.art-72f28307710c48dc8292add6669826692024-03-20T08:16:36ZengTatar Educational Center “Taglimat” Ltd.Russian Journal of Economics and Law2782-29232007-03-0101102107166THE NEW IMPETUS OF THE SERVICE QUALITY RISE IN RETAIL TRADEN. N. Yermolayeva0Almetyevsk branch of the Institute of Economics, Management and Law (Kazan)The article investigates the approaches towards the process of quality management in retail service as one of the key factors of competitive development of a trading enterprise. It marks the peculiarity of retail service content and for the first time draws a parallel between quality service and the goods quality. It views the interdependence between the customers' need in quality goods purchasing and the trading enterprise interests. The article determines the basic principles and offers approaches for the elaboration of quality management system for various trading enterprises.https://www.rusjel.ru/jour/article/view/168quality management of trading servicecompetitivenesstrading servicequality of the goods soldcustomertrading enterprise's interestquality management system |
| spellingShingle | N. N. Yermolayeva THE NEW IMPETUS OF THE SERVICE QUALITY RISE IN RETAIL TRADE Russian Journal of Economics and Law quality management of trading service competitiveness trading service quality of the goods sold customer trading enterprise's interest quality management system |
| title | THE NEW IMPETUS OF THE SERVICE QUALITY RISE IN RETAIL TRADE |
| title_full | THE NEW IMPETUS OF THE SERVICE QUALITY RISE IN RETAIL TRADE |
| title_fullStr | THE NEW IMPETUS OF THE SERVICE QUALITY RISE IN RETAIL TRADE |
| title_full_unstemmed | THE NEW IMPETUS OF THE SERVICE QUALITY RISE IN RETAIL TRADE |
| title_short | THE NEW IMPETUS OF THE SERVICE QUALITY RISE IN RETAIL TRADE |
| title_sort | new impetus of the service quality rise in retail trade |
| topic | quality management of trading service competitiveness trading service quality of the goods sold customer trading enterprise's interest quality management system |
| url | https://www.rusjel.ru/jour/article/view/168 |
| work_keys_str_mv | AT nnyermolayeva thenewimpetusoftheservicequalityriseinretailtrade AT nnyermolayeva newimpetusoftheservicequalityriseinretailtrade |