Satisfaction as a Determinant of Customer Loyalty Towards Mobile Communication

Satisfaction as a Determinant of Customer Loyalty Towards Mobile Communication

Modern business, characterized by growing user expectations and intense competitive relationships requires companies to survey customer satisfaction in a continuous manner. Customer satisfaction increases loyalty, fosters repurchase intention, enhances positive reaction and reduces the number of com...

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Bibliographic Details
Main Authors: Boban Melovic, Slavica Mitrovic, Tamara Markovic, Ana Nesic, Ida Vajčnerová
Format: Article
Language:English
Published: Mendel University Press 2014-01-01
Series:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:
satisfaction
customer
survey
loyalty
mobile communications
Online Access:https://acta.mendelu.cz/62/6/1363/

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