An exploration of agro-food chain distributive, procedural and interactional fairness in food products

Fairness and ethical values in agro-food chain lay at the center of the current debate on agro-food chain sustainability. The food labels may contain elements focused on agro-food chain management fairness practices. The objective of the present study is to explore what types of fairness agro-food c...

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Main Authors: Antonella Samoggia, Anagnostis Argiriou, Ioannis Mallidis, Simon Früh, Zeynep Beyhan, Andrea Fantini, Tamara Ettinger, Evangelia Mouchtaropoulou, Amine M. Benmehaia, Leonidas Parodos, Andrea Gianotti, Lofti Archour, Adnen Kacem, Georgia Ayfantopoulou
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-09-01
Series:Frontiers in Sustainable Food Systems
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fsufs.2023.1209414/full
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author Antonella Samoggia
Anagnostis Argiriou
Ioannis Mallidis
Simon Früh
Zeynep Beyhan
Andrea Fantini
Tamara Ettinger
Evangelia Mouchtaropoulou
Amine M. Benmehaia
Leonidas Parodos
Andrea Gianotti
Lofti Archour
Adnen Kacem
Georgia Ayfantopoulou
author_facet Antonella Samoggia
Anagnostis Argiriou
Ioannis Mallidis
Simon Früh
Zeynep Beyhan
Andrea Fantini
Tamara Ettinger
Evangelia Mouchtaropoulou
Amine M. Benmehaia
Leonidas Parodos
Andrea Gianotti
Lofti Archour
Adnen Kacem
Georgia Ayfantopoulou
author_sort Antonella Samoggia
collection DOAJ
description Fairness and ethical values in agro-food chain lay at the center of the current debate on agro-food chain sustainability. The food labels may contain elements focused on agro-food chain management fairness practices. The objective of the present study is to explore what types of fairness agro-food companies value in the food products they commercialize, and if the characteristics of agro-food companies have a relationship with the type of fairness valued. The research study collected 226 commercialized food products containing information on the agro-food chain fairness practices companies adopted to produce the food products. Data elaboration included a cluster analysis to identify groups of fair products, and a multinomial logistic regression to explore the relationship between the identified clusters and fairness types, organic, nutritional and functional claims, and price. Results support that fairness-oriented products provide information on different types of fairness that is distributive, procedural, and interactional. Some products provide economic information on the distribution of price between upstream and downstream actors. Other products focus on procedural and interactional fairness practices, such as dignity, respect and transparent relationship in agro-food chain; technologies used in the production and distribution of the product; and ethical certifications that companies hold. Fairness-oriented information differ depending both on the type of chain actor commercializing the product, and on the type of brand, that is whether commercial brand or private label. The main conclusion is that companies convey fairness-related information to consumers differently according to company’s role in the agro-food chain. Yet, there is need to exploit further the potential role of fairness practices in defining effective business strategies to contribute to higher equity and sustainability in the agro-food system.
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spelling doaj.art-7308df77be8a43f59985267950a761da2023-09-07T21:02:59ZengFrontiers Media S.A.Frontiers in Sustainable Food Systems2571-581X2023-09-01710.3389/fsufs.2023.12094141209414An exploration of agro-food chain distributive, procedural and interactional fairness in food productsAntonella Samoggia0Anagnostis Argiriou1Ioannis Mallidis2Simon Früh3Zeynep Beyhan4Andrea Fantini5Tamara Ettinger6Evangelia Mouchtaropoulou7Amine M. Benmehaia8Leonidas Parodos9Andrea Gianotti10Lofti Archour11Adnen Kacem12Georgia Ayfantopoulou13Department of Agriculture and Food Sciences, University of Bologna, Bologna, ItalyDepartment of Food Science and Nutrition, School of Environment, University of the Aegean, Myrina, GreeceCERTH/HIT, University of Western Macedonia, Thessaloniki, GreeceIfeu—Institut für Energie und Umweltforschung Heidelberg gGmbH, Heidelberg, GermanyDepartment of Agriculture and Food Sciences, University of Bologna, Bologna, ItalyDepartment of Agriculture and Food Sciences, University of Bologna, Bologna, ItalyIfeu—Institut für Energie und Umweltforschung Heidelberg gGmbH, Heidelberg, GermanyDepartment of Food Science and Nutrition, School of Environment, University of the Aegean, Myrina, GreeceDepartment of Agricultural Sciences, Université de Biskra, Biskra, AlgeriaCERTH/HIT, Thessaloniki, GreeceDepartment of Agriculture and Food Sciences, University of Bologna, Bologna, ItalyResearch Laboratory, Bioresources, Integrative Biology and Valorization, Higher Institute of Biotechnology of Monastir, University of Monastir, TunisiaResearch Laboratory, Bioresources, Integrative Biology and Valorization, Higher Institute of Biotechnology of Monastir, University of Monastir, TunisiaCERTH/HIT, Thessaloniki, GreeceFairness and ethical values in agro-food chain lay at the center of the current debate on agro-food chain sustainability. The food labels may contain elements focused on agro-food chain management fairness practices. The objective of the present study is to explore what types of fairness agro-food companies value in the food products they commercialize, and if the characteristics of agro-food companies have a relationship with the type of fairness valued. The research study collected 226 commercialized food products containing information on the agro-food chain fairness practices companies adopted to produce the food products. Data elaboration included a cluster analysis to identify groups of fair products, and a multinomial logistic regression to explore the relationship between the identified clusters and fairness types, organic, nutritional and functional claims, and price. Results support that fairness-oriented products provide information on different types of fairness that is distributive, procedural, and interactional. Some products provide economic information on the distribution of price between upstream and downstream actors. Other products focus on procedural and interactional fairness practices, such as dignity, respect and transparent relationship in agro-food chain; technologies used in the production and distribution of the product; and ethical certifications that companies hold. Fairness-oriented information differ depending both on the type of chain actor commercializing the product, and on the type of brand, that is whether commercial brand or private label. The main conclusion is that companies convey fairness-related information to consumers differently according to company’s role in the agro-food chain. Yet, there is need to exploit further the potential role of fairness practices in defining effective business strategies to contribute to higher equity and sustainability in the agro-food system.https://www.frontiersin.org/articles/10.3389/fsufs.2023.1209414/fullfood systemfairnessethicsagro-food chainfoodretailer
spellingShingle Antonella Samoggia
Anagnostis Argiriou
Ioannis Mallidis
Simon Früh
Zeynep Beyhan
Andrea Fantini
Tamara Ettinger
Evangelia Mouchtaropoulou
Amine M. Benmehaia
Leonidas Parodos
Andrea Gianotti
Lofti Archour
Adnen Kacem
Georgia Ayfantopoulou
An exploration of agro-food chain distributive, procedural and interactional fairness in food products
Frontiers in Sustainable Food Systems
food system
fairness
ethics
agro-food chain
food
retailer
title An exploration of agro-food chain distributive, procedural and interactional fairness in food products
title_full An exploration of agro-food chain distributive, procedural and interactional fairness in food products
title_fullStr An exploration of agro-food chain distributive, procedural and interactional fairness in food products
title_full_unstemmed An exploration of agro-food chain distributive, procedural and interactional fairness in food products
title_short An exploration of agro-food chain distributive, procedural and interactional fairness in food products
title_sort exploration of agro food chain distributive procedural and interactional fairness in food products
topic food system
fairness
ethics
agro-food chain
food
retailer
url https://www.frontiersin.org/articles/10.3389/fsufs.2023.1209414/full
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