| Summary: | This research has as objective to investigate femininities models, which were present in Brazil during 1960 and 1970. Our approach decreases the scale of observation in order to analyze a micro context of a city in the countryside of Paraná state, also perceiving its dialogues and combinations with the macro reality; for such, we focused our analysis in the city of Maringá, by using as historical source the social and police columns of the main daily newspaper of the city, the Folha do Norte do Paraná. Based on our investigation we analyzed how different discourses on gender norms and the social roles assigned to women were articulated, as well as the way the newspaper organized its discourse in a way that constituted two main models of femininity, placed in a complementary, opposite way and hierarchical: “good” women and prostitutes.
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