Social Television Viewing with Second Screen Platforms: Antecedents and Consequences
This study investigates the causal relationship between antecedents and consequences of social television viewing combining the television screen and concurrent use of a mobile, “second screen” media platform. The results indicate that social television viewing is a complex process driven by the vie...
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| Format: | Article |
| Language: | English |
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Cogitatio
2019-02-01
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| Series: | Media and Communication |
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| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/1745 |