Acceptability and perception of environmentally friendly products by student population in Croatia
Purpose: The purpose of this paper is to point out the perceptions of the student population toward environmentally friendly products and examine if they are willing to pay higher prices for those products. Methodology: The research conducted in the second half of 2020 included the student popula...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Business in Osijek
2021-01-01
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| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/392333 |
| _version_ | 1797206799525347328 |
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| author | Vesna Vučemilović Andreja Katolik Kovačević Ivona Blažević |
| author_facet | Vesna Vučemilović Andreja Katolik Kovačević Ivona Blažević |
| author_sort | Vesna Vučemilović |
| collection | DOAJ |
| description | Purpose: The purpose of this paper is to point out the perceptions of the student population toward environmentally friendly products and examine if they are willing to pay higher prices for those products.
Methodology: The research conducted in the second half of 2020 included the student population, i.e. a sample of 114 respondents. The close-ended questions offered answers ranging from the level of knowledge related to general concepts to the factors related to purchasing decisions. Data were collected through an online survey. The collected data were analyzed by statistical software packages MedCalc Statistical Software version 19.1.7 and SPSS.
Results: Respondents are familiar with the concepts of sustainable development, a socially responsible business and green consumers, which they define correctly. There are no major differences between male and female respondents. When choosing a product, respondents of both genders mention product quality as the most important factor. The second most important factor is the price, followed by the brand of the product and the environmental friendliness of the product. The brand of the product and environmental acceptability of the product are somewhat more important to male respondents than to female respondents. Corporate social responsibility of the company that produces a product is described as least important by respondents of both genders when choosing a product.
Conclusion: It is evident that the student population changed their attitudes towards environmentally friendly products compared to year 2009, but the trend has not changed since 2015. It is a market segment that takes into account this factor when choosing a product. |
| first_indexed | 2024-04-24T09:12:45Z |
| format | Article |
| id | doaj.art-731a3cff459d4d3d93a9846ccf36c2f8 |
| institution | Directory Open Access Journal |
| issn | 0353-359X 1847-2206 |
| language | English |
| last_indexed | 2024-04-24T09:12:45Z |
| publishDate | 2021-01-01 |
| publisher | Faculty of Economics and Business in Osijek |
| record_format | Article |
| series | Ekonomski Vjesnik |
| spelling | doaj.art-731a3cff459d4d3d93a9846ccf36c2f82024-04-15T17:29:22ZengFaculty of Economics and Business in OsijekEkonomski Vjesnik0353-359X1847-22062021-01-0134226527710.51680/ev.34.2.2Acceptability and perception of environmentally friendly products by student population in CroatiaVesna Vučemilović0Andreja Katolik Kovačević1Ivona Blažević2College of Slavonski Brod, Slavonski Brod, CroatiaCollege of Slavonski Brod, Slavonski Brod, CroatiaCollege of Slavonski Brod, Slavonski Brod, CroatiaPurpose: The purpose of this paper is to point out the perceptions of the student population toward environmentally friendly products and examine if they are willing to pay higher prices for those products. Methodology: The research conducted in the second half of 2020 included the student population, i.e. a sample of 114 respondents. The close-ended questions offered answers ranging from the level of knowledge related to general concepts to the factors related to purchasing decisions. Data were collected through an online survey. The collected data were analyzed by statistical software packages MedCalc Statistical Software version 19.1.7 and SPSS. Results: Respondents are familiar with the concepts of sustainable development, a socially responsible business and green consumers, which they define correctly. There are no major differences between male and female respondents. When choosing a product, respondents of both genders mention product quality as the most important factor. The second most important factor is the price, followed by the brand of the product and the environmental friendliness of the product. The brand of the product and environmental acceptability of the product are somewhat more important to male respondents than to female respondents. Corporate social responsibility of the company that produces a product is described as least important by respondents of both genders when choosing a product. Conclusion: It is evident that the student population changed their attitudes towards environmentally friendly products compared to year 2009, but the trend has not changed since 2015. It is a market segment that takes into account this factor when choosing a product.https://hrcak.srce.hr/file/392333green productsgreen consumersenvironmental protectionsustainable development |
| spellingShingle | Vesna Vučemilović Andreja Katolik Kovačević Ivona Blažević Acceptability and perception of environmentally friendly products by student population in Croatia Ekonomski Vjesnik green products green consumers environmental protection sustainable development |
| title | Acceptability and perception of environmentally friendly products by student population in Croatia |
| title_full | Acceptability and perception of environmentally friendly products by student population in Croatia |
| title_fullStr | Acceptability and perception of environmentally friendly products by student population in Croatia |
| title_full_unstemmed | Acceptability and perception of environmentally friendly products by student population in Croatia |
| title_short | Acceptability and perception of environmentally friendly products by student population in Croatia |
| title_sort | acceptability and perception of environmentally friendly products by student population in croatia |
| topic | green products green consumers environmental protection sustainable development |
| url | https://hrcak.srce.hr/file/392333 |
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