Business Intelligence and the productivity of MSEs in the artisan sector

The research aims to analyze the Business Intelligence and productivity of the MYPES of the artisan sector of the city of Cuenca - Ecuador. Methodologically it is descriptive; We worked with 62 artisan entrepreneurs from the city of Cuenca - Ecuador, to whom a survey and multiple-choice questionnair...

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Main Authors: María Andrea Ortega-Giraldo, Edison Humberto-Medina, Martha Isabel Ruiz-Ruiz, Moisés Marcelo Matovelle-Romo
Format: Article
Language:Spanish
Published: Fundación Koinonia 2020-08-01
Series:Revista Arbitrada Interdisciplinaria Koinonía
Subjects:
Online Access:https://fundacionkoinonia.com.ve/ojs/index.php/revistakoinonia/article/view/924
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author María Andrea Ortega-Giraldo
María Andrea Ortega-Giraldo
Edison Humberto-Medina
Martha Isabel Ruiz-Ruiz
Moisés Marcelo Matovelle-Romo
author_facet María Andrea Ortega-Giraldo
María Andrea Ortega-Giraldo
Edison Humberto-Medina
Martha Isabel Ruiz-Ruiz
Moisés Marcelo Matovelle-Romo
author_sort María Andrea Ortega-Giraldo
collection DOAJ
description The research aims to analyze the Business Intelligence and productivity of the MYPES of the artisan sector of the city of Cuenca - Ecuador. Methodologically it is descriptive; We worked with 62 artisan entrepreneurs from the city of Cuenca - Ecuador, to whom a survey and multiple-choice questionnaire were applied to collect information. The little knowledge about business intelligence tools, coupled with the technological backwardness of the artisan sector, makes it difficult to get out of the precarious methodology in which the processes and work schemes of these sectors are built, being recurrent to train them as an economic growth policy in Ecuador in function of promoting internal productivity more effectively, until it is exported in order to diversify the national economy in order to contribute to the integral growth of society.
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spelling doaj.art-731f1a5272cb449e81352fe798b9e4992022-12-21T23:02:28ZspaFundación KoinoniaRevista Arbitrada Interdisciplinaria Koinonía2542-30882542-30882020-08-015386589210.35381/r.k.v5i3.924799Business Intelligence and the productivity of MSEs in the artisan sectorMaría Andrea Ortega-Giraldo0María Andrea Ortega-Giraldo1Edison Humberto-MedinaMartha Isabel Ruiz-RuizMoisés Marcelo Matovelle-Romo2Universidad Católica de Cuenca, CuencaUniversidad Católica de Cuenca, CuencaUniversidad Católica de Cuenca, CuencaThe research aims to analyze the Business Intelligence and productivity of the MYPES of the artisan sector of the city of Cuenca - Ecuador. Methodologically it is descriptive; We worked with 62 artisan entrepreneurs from the city of Cuenca - Ecuador, to whom a survey and multiple-choice questionnaire were applied to collect information. The little knowledge about business intelligence tools, coupled with the technological backwardness of the artisan sector, makes it difficult to get out of the precarious methodology in which the processes and work schemes of these sectors are built, being recurrent to train them as an economic growth policy in Ecuador in function of promoting internal productivity more effectively, until it is exported in order to diversify the national economy in order to contribute to the integral growth of society.https://fundacionkoinonia.com.ve/ojs/index.php/revistakoinonia/article/view/924artesanopequeña industriadesarrollo endógenocomercio.
spellingShingle María Andrea Ortega-Giraldo
María Andrea Ortega-Giraldo
Edison Humberto-Medina
Martha Isabel Ruiz-Ruiz
Moisés Marcelo Matovelle-Romo
Business Intelligence and the productivity of MSEs in the artisan sector
Revista Arbitrada Interdisciplinaria Koinonía
artesano
pequeña industria
desarrollo endógeno
comercio.
title Business Intelligence and the productivity of MSEs in the artisan sector
title_full Business Intelligence and the productivity of MSEs in the artisan sector
title_fullStr Business Intelligence and the productivity of MSEs in the artisan sector
title_full_unstemmed Business Intelligence and the productivity of MSEs in the artisan sector
title_short Business Intelligence and the productivity of MSEs in the artisan sector
title_sort business intelligence and the productivity of mses in the artisan sector
topic artesano
pequeña industria
desarrollo endógeno
comercio.
url https://fundacionkoinonia.com.ve/ojs/index.php/revistakoinonia/article/view/924
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AT marthaisabelruizruiz businessintelligenceandtheproductivityofmsesintheartisansector
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