Genre-Compositional and Lexical-Semantic Specifics of Advertising SEO-Texts

Genre-Compositional and Lexical-Semantic Specifics of Advertising SEO-Texts

Genre-compositional and lexical-semantic specifics of the English advertising SEO-texts, which are an integral part of advertising website, are considered. Advertising SEO-text is understood as a genre of advertising discourse in computer-mediated communication produced by taking into account the re...

Full description

Bibliographic Details
Main Author:	F. A. Nikolayev
Format:	Article
Language:	Russian
Published:	Tsentr nauchnykh i obrazovatelnykh proektov 2017-11-01
Series:	Научный диалог
Subjects:	advertising discourse advertising seo-text genre-composition, cohesion, concept
Online Access:	https://www.nauka-dialog.ru/jour/article/view/564

Similar Items

Grammatical Cohesion in Persian and English Advertising (Case Study: Food Products)
by: Mahsa Sadeghi
Published: (2020-09-01)

Text-Speech Modeling of Addressee of Advertising Training Courses
by: S. N. Vinogradov, et al.
Published: (2022-04-01)

Brand promotion through online advertising: current tools
by: K. A. Arzhanova, et al.
Published: (2024-04-01)

Medical Advertising as a Polycode Text Genre
by: N. M. Dugalich
Published: (2024-04-01)

Peculiarities of gender and demographically targeted advertising texts
by: A.S. Teletov, et al.
Published: (2016-12-01)

GENESIS OF PRINTED ADVERTISEMENTS AS A SPECIFIC GENRE (CASE STUDY OF XVIII–XX CENTURY RUSSIAN NEWSPAPERS)
by: K. P. Tarasova
Published: (2018-08-01)

The peculiarity of speech influense of the advertising texts
by: А.S. Тelеtov, et al.
Published: (2015-12-01)

Intertextuality as a Tool for Creative Advertising
by: M. V. Terskikh
Published: (2019-10-01)

Verbal-Visual Means of Representing Gender Stereotypes in Modern Advertising
by: M. V. Terskikh
Published: (2019-11-01)

ANOMALIES IN AN ADVERTISING TEXT (ON THE EXAMPLE OF THE ENGLISH LANGUAGE)
by: Yuliya V. Massalskaya, et al.
Published: (2023-06-01)

Precedent Texts as a Means of Increasing the Efficiency of Social Advertising
by: Tatyana V. Anisimova, et al.
Published: (2023-06-01)

Hints to Mayor Election: Genre Analysis of the Political Advertisement On Aminullah – Zainal Posters in Aceh
by: Bustami Usman, et al.
Published: (2019-06-01)

Hotel Business Advertising Specificity and Its Psychological Examination Procedure
by: Tatyana Borisovna Kurbatskaya, et al.
Published: (2016-03-01)

Narrative in Persuasive Communication (by Example of Advertising Discourse)
by: V. A. Andreyeva
Published: (2018-12-01)

The discourse of advertising /
by: Cook, Guy (Guy, W. D.)
Published: (2001)

Manipulative Potential of Colour Names in Creolized Texts of Decorative Cosmetics Advertising (by Material of French and Russian Languages)
by: L. R. Abdullina, et al.
Published: (2019-02-01)

Country Image in Advertising Discourse: Between Commercial and Social Components
by: E. N. Remchukova, et al.
Published: (2020-09-01)

Packaging Information as a Polycode Advertising Text: Impact Tools
by: M. V. Terskikh
Published: (2020-12-01)

ADDRESSEE IN ADAPTED TEXTS OF MEDICAL DISCOURSE
by: S. V. Pervukhina
Published: (2014-02-01)

Using a Text Mining Approach to Identify Important Factors Influencing the Performance of Programmatic Advertising
by: Yi-Yun Wang, et al.
Published: (2023-06-01)

The Role of Speech Stereotype in the Formation of Speech Behavior: a Case Study of the French Social Advertising
by: E. G. Zheludkova
Published: (2019-05-01)

Advertising /
by: 339525 Norris, James S.
Published: (1990)

Advertising books
by: María Lluïsa Gea Valor
Published: (2005-01-01)

The Concept of Family in Advertising Discourse: Linguistic and Pragmatic Aspects
by: L. V. Sudina
Published: (2021-07-01)

Implementation of Communication Strategies in Social Advertising Texts
by: M. V. Terskikh
Published: (2020-05-01)

Critical discourse analysis on copywriting in 2019 Malaysia aidilfitri television advertisements
by: Roslan, Nur Widad
Published: (2021)

Tools of Intertextuality in Discourse of Social Advertising
by: M. V. Terskikh
Published: (2017-09-01)

The advertising of financial products in the press
by: Heather Adams, et al.
Published: (2007-01-01)

Advertising management /
by: 185526 Diwan, Parag
Published: (1999)

Advertising management /
by: 254820 Krishnamurthi, Kavita
Published: (2007)

REFLECTIONS OF CONSUMPTION CULTURE IN ADVERTISEMENTS: A READING ON ELIDOR ADVERTISEMENTS IN TURKEY
by: TUBA LİVBERBER, et al.
Published: (2023-04-01)

Multimodal Construction of Female Looks: An Analysis of Mascara Advertisements
by: Nazlı Baykal
Published: (2016-12-01)

151 quick ideas for advertising on a shoestring /
by: 501494 Joachim, Jean C.
Published: (c200)

The SAGE handbook of advertising /
by: Tellis, Gerard J., et al.
Published: (2007)

How to plan advertising /
by: Cooper, Alan, 1955-, et al.
Published: (1997)

Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements
by: Margarita De-Miguel-Guzmán, et al.
Published: (2020-01-01)

Advertising practice : analytic and creative exercises/
by: 178855 Coe, Barbara Davis
Published: (1972)

Cases in advertising and communications management/
by: 290521 Greyser, Stephen A., et al.
Published: (1992)

Advertising research : theory and practice /
by: 346565 Davis, Joel J.
Published: (1997)

Journal of advertising [electronic journal]