TAM AIRLINES ON TWITTER: COMMUNICATION CHANNEL OR SOCIAL NETWORK?
The research emphasizes the social appropriation of Information and Communication Technologies by the Brazilian aviation industry, through a case study of communication strategies of TAM on the social networking site Twitter. TAM is a leader in the Brazilian domestic market and gradually conquering...
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| Format: | Article |
| Language: | English |
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Associação Nacional de Pós-Graduação em Turismo
2010-12-01
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| Series: | Revista Brasileira de Pesquisa em Turismo |
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| Online Access: | https://rbtur.org.br/rbtur/article/view/359 |