What Do Consumers Think About Foods Processed by Ultraviolet Radiation and Ultrasound?
This study aimed to investigate Brazilian consumers’ perception concerning foods processed by ultraviolet (UV) radiation and ultrasound (US) and define consumer segments considering their socioeconomic characteristics and eating habits towards industrialized products through free word association ta...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-02-01
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| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/11/3/434 |
| _version_ | 1797487780600741888 |
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| author | Maria Lúcia G. Monteiro Rosires Deliza Eliane T. Mársico Marcela de Alcantara Isabele P. L. de Castro Carlos A. Conte-Junior |
| author_facet | Maria Lúcia G. Monteiro Rosires Deliza Eliane T. Mársico Marcela de Alcantara Isabele P. L. de Castro Carlos A. Conte-Junior |
| author_sort | Maria Lúcia G. Monteiro |
| collection | DOAJ |
| description | This study aimed to investigate Brazilian consumers’ perception concerning foods processed by ultraviolet (UV) radiation and ultrasound (US) and define consumer segments considering their socioeconomic characteristics and eating habits towards industrialized products through free word association tasks answered by 1004 participants via an online platform. UV- and US-treated foods were more frequently related to unfamiliar words/terms (21.51 and 36.95%) and negative associations (36.25 and 26.70%) than positive ones (29.89 and 24.20%), respectively. Unfamiliarity and health risk concerns were more reported for US-treated foods by women aged 18–25 and ≥46 with low income, and low and frequent industrialized products consumption, as well as for UV-treated foods by consumers ≤35 years old with low and medium income, and low and frequent industrialized products consumption. This indicates that more clear and trustworthy information is needed before introducing these products in the Brazilian market, mainly for potential target consumer groups identified in this study. |
| first_indexed | 2024-03-09T23:52:39Z |
| format | Article |
| id | doaj.art-733a7d44afb94ea1a6143438605f3b48 |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-09T23:52:39Z |
| publishDate | 2022-02-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-733a7d44afb94ea1a6143438605f3b482023-11-23T16:30:52ZengMDPI AGFoods2304-81582022-02-0111343410.3390/foods11030434What Do Consumers Think About Foods Processed by Ultraviolet Radiation and Ultrasound?Maria Lúcia G. Monteiro0Rosires Deliza1Eliane T. Mársico2Marcela de Alcantara3Isabele P. L. de Castro4Carlos A. Conte-Junior5Center for Food Analysis (NAL), Technological Development Support Laboratory (LADETEC), Federal University of Rio de Janeiro (UFRJ), Cidade Universitária, Rio de Janeiro 21941-598, BrazilEmbrapa Food Technology, Rio de Janeiro 23020-470, BrazilGraduate Program in Veterinary Hygiene (PPGHV), Faculty of Veterinary Medicine, Fluminense Federal University (UFF), Niterói, Rio de Janeiro 24220-000, BrazilCNPq-PDJ/Embrapa Food Technology, Rio de Janeiro 23020-470, BrazilGraduate Program in Food Science (PPGCAL), Institute of Chemistry (IQ), Federal University of Rio de Janeiro (UFRJ), Cidade Universitária, Rio de Janeiro 21941-909, BrazilCenter for Food Analysis (NAL), Technological Development Support Laboratory (LADETEC), Federal University of Rio de Janeiro (UFRJ), Cidade Universitária, Rio de Janeiro 21941-598, BrazilThis study aimed to investigate Brazilian consumers’ perception concerning foods processed by ultraviolet (UV) radiation and ultrasound (US) and define consumer segments considering their socioeconomic characteristics and eating habits towards industrialized products through free word association tasks answered by 1004 participants via an online platform. UV- and US-treated foods were more frequently related to unfamiliar words/terms (21.51 and 36.95%) and negative associations (36.25 and 26.70%) than positive ones (29.89 and 24.20%), respectively. Unfamiliarity and health risk concerns were more reported for US-treated foods by women aged 18–25 and ≥46 with low income, and low and frequent industrialized products consumption, as well as for UV-treated foods by consumers ≤35 years old with low and medium income, and low and frequent industrialized products consumption. This indicates that more clear and trustworthy information is needed before introducing these products in the Brazilian market, mainly for potential target consumer groups identified in this study.https://www.mdpi.com/2304-8158/11/3/434emerging non-thermal technologiesnovel technologiesUV lighthigh-intensity ultrasoundfree word associationconsumer perception |
| spellingShingle | Maria Lúcia G. Monteiro Rosires Deliza Eliane T. Mársico Marcela de Alcantara Isabele P. L. de Castro Carlos A. Conte-Junior What Do Consumers Think About Foods Processed by Ultraviolet Radiation and Ultrasound? Foods emerging non-thermal technologies novel technologies UV light high-intensity ultrasound free word association consumer perception |
| title | What Do Consumers Think About Foods Processed by Ultraviolet Radiation and Ultrasound? |
| title_full | What Do Consumers Think About Foods Processed by Ultraviolet Radiation and Ultrasound? |
| title_fullStr | What Do Consumers Think About Foods Processed by Ultraviolet Radiation and Ultrasound? |
| title_full_unstemmed | What Do Consumers Think About Foods Processed by Ultraviolet Radiation and Ultrasound? |
| title_short | What Do Consumers Think About Foods Processed by Ultraviolet Radiation and Ultrasound? |
| title_sort | what do consumers think about foods processed by ultraviolet radiation and ultrasound |
| topic | emerging non-thermal technologies novel technologies UV light high-intensity ultrasound free word association consumer perception |
| url | https://www.mdpi.com/2304-8158/11/3/434 |
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