Building consumer trust in the cloud: an experimental analysis of the cloud trust label approach

Building consumer trust in the cloud: an experimental analysis of the cloud trust label approach

Abstract The lack of transparency surrounding cloud service provision makes it difficult for consumers to make knowledge based purchasing decisions. As a result, consumer trust has become a major impediment to cloud computing adoption. Cloud Trust Labels represent a means of communicating relevant s...

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Bibliographic Details
Main Authors: Lisa van der Werff, Grace Fox, Ieva Masevic, Vincent C. Emeakaroha, John P. Morrison, Theo Lynn
Format: Article
Language:English
Published: SpringerOpen 2019-04-01
Series:Journal of Cloud Computing: Advances, Systems and Applications
Subjects:
Cloud computing
Trust
Trustworthiness, cloud trust label, Sensemaking
Online Access:http://link.springer.com/article/10.1186/s13677-019-0129-8

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