ANTECEDENTES DA INTENÇÃO DE COMPRA DE MARCAS PRÓPRIAS: UM ESTUDO NO MERCADO EMERGENTE
The present study investigates predictors of store brand purchase intention and the interrelations between them. It deepens the research about purchase intention formation using a modelling of constructs that have not been simultaneously examined in previous studies: store image, perceived risk, sto...
Main Authors: | Lúcia Aparecida da Silva Borges, Dirceu Tornavoi de Carvalho, Cláudio de Souza Miranda |
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Format: | Article |
Language: | English |
Published: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2016-11-01
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Series: | RAE: Revista de Administração de Empresas |
Subjects: | |
Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/antecedentes_da_intencao_de_compra_de_marcas_proprias_um_estudo_no_mercado__emergente.pdf |
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