| Summary: | Sacred or protected values have important influences on decision making, particularly in the context of intergroup disputes. Thus far, we know little about the process of a value becoming sacred or why one person may be more likely than another to hold a sacred value. We present evidence that participation in religious ritual and perceived threat to the group lead people to be more likely to consider preferences as protected or sacred values. Specifically, three studies carried out with Americans and Palestinians show: (a) that the more people participate in religious ritual the more likely they are to report a preference to be a sacred value (Studies 1–3); (b) that people claim more sacred values when they are reminded of religious ritual (Study 2); and (c) that the effect of religious ritual on the likelihood of holding a sacred value is amplified by the perception of high threat to the in-group (Study 3). We discuss implications of these findings for understanding intergroup conflicts, and suggest avenues for future research into the emergence and spread of sacred values.
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