Multivariate Statistical Model of College Students’ Purchase Decisions for Starbucks in Taiwan
The purpose of this study was to explore college students’ purchase behaviors using a multivariate statistical model. Because many college students today have part-time jobs, they have increased opportunities to consume higher-quality brands. In Taiwan, Starbucks is regarded as a high-quality coffee...
Main Authors: | Jen-Chieh Chung, Ying-Hsiao Lai |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2023-06-01
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Series: | Engineering Proceedings |
Subjects: | |
Online Access: | https://www.mdpi.com/2673-4591/38/1/38 |
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