Analyzing Public Opinion with Social Media Data during Election Periods: A Selective Literature Review
There have been many studies that applied a data-driven analysis method to social media data, and some have even argued that this method can replace traditional polls. However, some other studies show contradictory results. There seems to be no consensus as to the methodology of data collection and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
ANPOR Korea
2018-08-01
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| Series: | Asian Journal for Public Opinion Research |
| Subjects: | |
| Online Access: | http://kpubs.org/article/articleMain.kpubs?articleANo=ORJSBL_2018_v5n4_285 |
| _version_ | 1811291334599770112 |
|---|---|
| author | Jin-ah Kwak Sung Kyum Cho |
| author_facet | Jin-ah Kwak Sung Kyum Cho |
| author_sort | Jin-ah Kwak |
| collection | DOAJ |
| description | There have been many studies that applied a data-driven analysis method to social media data, and some have even argued that this method can replace traditional polls. However, some other studies show contradictory results. There seems to be no consensus as to the methodology of data collection and analysis. But as social media-based election research continues and the data collection and analysis methodology keep developing, we need to review the key points of the controversy and to identify ways to go forward. Although some previous studies have reviewed the strengths and weaknesses of the social media-based election studies, they focused on predictive performance and did not adequately address other studies that utilized social media to address other issues related with public opinion during elections, such as public agenda or information diffusion. This paper tries to find out what information we can get by utilizing social media data and what limitations social media data has. Also, we review the various attempts to overcome these limitations. Finally, we suggest how we can best utilize social media data in understanding public opinion during elections. |
| first_indexed | 2024-04-13T04:27:40Z |
| format | Article |
| id | doaj.art-73a8d71a2ee04c61b50bfd5dd0a62987 |
| institution | Directory Open Access Journal |
| issn | 2288-6168 |
| language | English |
| last_indexed | 2024-04-13T04:27:40Z |
| publishDate | 2018-08-01 |
| publisher | ANPOR Korea |
| record_format | Article |
| series | Asian Journal for Public Opinion Research |
| spelling | doaj.art-73a8d71a2ee04c61b50bfd5dd0a629872022-12-22T03:02:26ZengANPOR KoreaAsian Journal for Public Opinion Research2288-61682018-08-015428530110.15206/ajpor.2018.5.4.28522886168Analyzing Public Opinion with Social Media Data during Election Periods: A Selective Literature ReviewJin-ah KwakSung Kyum ChoThere have been many studies that applied a data-driven analysis method to social media data, and some have even argued that this method can replace traditional polls. However, some other studies show contradictory results. There seems to be no consensus as to the methodology of data collection and analysis. But as social media-based election research continues and the data collection and analysis methodology keep developing, we need to review the key points of the controversy and to identify ways to go forward. Although some previous studies have reviewed the strengths and weaknesses of the social media-based election studies, they focused on predictive performance and did not adequately address other studies that utilized social media to address other issues related with public opinion during elections, such as public agenda or information diffusion. This paper tries to find out what information we can get by utilizing social media data and what limitations social media data has. Also, we review the various attempts to overcome these limitations. Finally, we suggest how we can best utilize social media data in understanding public opinion during elections.http://kpubs.org/article/articleMain.kpubs?articleANo=ORJSBL_2018_v5n4_285social media analysiselection predictionpublic opinion |
| spellingShingle | Jin-ah Kwak Sung Kyum Cho Analyzing Public Opinion with Social Media Data during Election Periods: A Selective Literature Review Asian Journal for Public Opinion Research social media analysis election prediction public opinion |
| title | Analyzing Public Opinion with Social Media Data during Election Periods: A Selective Literature Review |
| title_full | Analyzing Public Opinion with Social Media Data during Election Periods: A Selective Literature Review |
| title_fullStr | Analyzing Public Opinion with Social Media Data during Election Periods: A Selective Literature Review |
| title_full_unstemmed | Analyzing Public Opinion with Social Media Data during Election Periods: A Selective Literature Review |
| title_short | Analyzing Public Opinion with Social Media Data during Election Periods: A Selective Literature Review |
| title_sort | analyzing public opinion with social media data during election periods a selective literature review |
| topic | social media analysis election prediction public opinion |
| url | http://kpubs.org/article/articleMain.kpubs?articleANo=ORJSBL_2018_v5n4_285 |
| work_keys_str_mv | AT jinahkwak analyzingpublicopinionwithsocialmediadataduringelectionperiodsaselectiveliteraturereview AT sungkyumcho analyzingpublicopinionwithsocialmediadataduringelectionperiodsaselectiveliteraturereview |