“She liked the picture so i think she liked it”. Unpacking the social practice of liking

In this paper, the social practice of liking on Instagram is unpacked. Based on in-depth interviews with 16 Instagram users, the findings suggest that the meaning making process of interpreting Likes is complex. The findings show that in order to understand Likes, users create social reference point...

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Bibliographic Details
Main Author: Beata Jungselius
Format: Article
Language:English
Published: Netcom Association
Series:Netcom
Subjects:
Online Access:https://journals.openedition.org/netcom/3849