CONSUMERS PERCEIVED VALUE: AN EXPLORAT ORY STUDY ABOUT

In Brazil, big food retails are losing space to small formats like, among others, small supermarkets, street formats, and bakeries. The consumers try to do their shopping in 122 places where the onus is decreased and the bonus is increased. To this phenomenon comprehension, the following researc...

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Bibliographic Details
Main Authors: Paulo Henrique Nogueira Biscola, Rubens Costa Santos
Format: Article
Language:English
Published: Universidade Federal de Santa Catarina 2008-01-01
Series:Revista de Ciências da Administração : RCA
Subjects:
Online Access:https://periodicos.ufsc.br/index.php/adm/article/view/10595