MARKETING TERRITORIAL ETDEVELOPPEMENT LOCAL DURABLE : QUELLE PERSONNALITE DU DIRIGEANT TERRITORIAL ?
piloting at sight is one of the reasons often evoked to justify the failure of territories or city in Africa. The experiment led in this search aims at proposing a model which puts in synergy personality's lines of the territorial leaders and the components of the territorial marketing to facil...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Fatiha REGRAGUI
2018-06-01
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| Series: | Revue Economie, Gestion et Société |
| Subjects: | |
| Online Access: | https://revues.imist.ma/index.php/REGS/article/view/12624 |
| _version_ | 1818437866898849792 |
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| author | Sèvèho Timothée Ignace AMIDJOGBE Bertrand SOGBOSSI BOCCO |
| author_facet | Sèvèho Timothée Ignace AMIDJOGBE Bertrand SOGBOSSI BOCCO |
| author_sort | Sèvèho Timothée Ignace AMIDJOGBE |
| collection | DOAJ |
| description | piloting at sight is one of the reasons often evoked to justify the failure of territories or city in Africa. The experiment led in this search aims at proposing a model which puts in synergy personality's lines of the territorial leaders and the components of the territorial marketing to facilitate the name of the persons in charge to whom will be confided the fate of territories in Africa. To reach this goal, the search used the mixed methodology strengthened by the multiple linear regression. She indicates that in Africa, to reach the sustainable local development, is needed a territorial marketing for three dimensions, led by a leader patriotic, visionary and open to the experience |
| first_indexed | 2024-12-14T17:31:29Z |
| format | Article |
| id | doaj.art-73e02696feb24bb99e67015d0b3ec2e0 |
| institution | Directory Open Access Journal |
| issn | 2458-6250 |
| language | Arabic |
| last_indexed | 2024-12-14T17:31:29Z |
| publishDate | 2018-06-01 |
| publisher | Fatiha REGRAGUI |
| record_format | Article |
| series | Revue Economie, Gestion et Société |
| spelling | doaj.art-73e02696feb24bb99e67015d0b3ec2e02022-12-21T22:53:05ZaraFatiha REGRAGUIRevue Economie, Gestion et Société2458-62502018-06-0101610.48382/IMIST.PRSM/regs-v0i16.126246604MARKETING TERRITORIAL ETDEVELOPPEMENT LOCAL DURABLE : QUELLE PERSONNALITE DU DIRIGEANT TERRITORIAL ?Sèvèho Timothée Ignace AMIDJOGBEBertrand SOGBOSSI BOCCOpiloting at sight is one of the reasons often evoked to justify the failure of territories or city in Africa. The experiment led in this search aims at proposing a model which puts in synergy personality's lines of the territorial leaders and the components of the territorial marketing to facilitate the name of the persons in charge to whom will be confided the fate of territories in Africa. To reach this goal, the search used the mixed methodology strengthened by the multiple linear regression. She indicates that in Africa, to reach the sustainable local development, is needed a territorial marketing for three dimensions, led by a leader patriotic, visionary and open to the experiencehttps://revues.imist.ma/index.php/REGS/article/view/12624territorial marketing, sustainable local development, personality of the manager, the marketing integration, the visionary manager. |
| spellingShingle | Sèvèho Timothée Ignace AMIDJOGBE Bertrand SOGBOSSI BOCCO MARKETING TERRITORIAL ETDEVELOPPEMENT LOCAL DURABLE : QUELLE PERSONNALITE DU DIRIGEANT TERRITORIAL ? Revue Economie, Gestion et Société territorial marketing, sustainable local development, personality of the manager, the marketing integration, the visionary manager. |
| title | MARKETING TERRITORIAL ETDEVELOPPEMENT LOCAL DURABLE : QUELLE PERSONNALITE DU DIRIGEANT TERRITORIAL ? |
| title_full | MARKETING TERRITORIAL ETDEVELOPPEMENT LOCAL DURABLE : QUELLE PERSONNALITE DU DIRIGEANT TERRITORIAL ? |
| title_fullStr | MARKETING TERRITORIAL ETDEVELOPPEMENT LOCAL DURABLE : QUELLE PERSONNALITE DU DIRIGEANT TERRITORIAL ? |
| title_full_unstemmed | MARKETING TERRITORIAL ETDEVELOPPEMENT LOCAL DURABLE : QUELLE PERSONNALITE DU DIRIGEANT TERRITORIAL ? |
| title_short | MARKETING TERRITORIAL ETDEVELOPPEMENT LOCAL DURABLE : QUELLE PERSONNALITE DU DIRIGEANT TERRITORIAL ? |
| title_sort | marketing territorial etdeveloppement local durable quelle personnalite du dirigeant territorial |
| topic | territorial marketing, sustainable local development, personality of the manager, the marketing integration, the visionary manager. |
| url | https://revues.imist.ma/index.php/REGS/article/view/12624 |
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