MARKETING TERRITORIAL ETDEVELOPPEMENT LOCAL DURABLE : QUELLE PERSONNALITE DU DIRIGEANT TERRITORIAL ?

MARKETING TERRITORIAL ETDEVELOPPEMENT LOCAL DURABLE : QUELLE PERSONNALITE DU DIRIGEANT TERRITORIAL ?

piloting at sight is one of the reasons often evoked to justify the failure of territories or city in Africa. The experiment led in this search aims at proposing a model which puts in synergy personality's lines of the territorial leaders and the components of the territorial marketing to facil...

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Bibliographic Details
Main Authors: Sèvèho Timothée Ignace AMIDJOGBE, Bertrand SOGBOSSI BOCCO
Format: Article
Language:Arabic
Published: Fatiha REGRAGUI 2018-06-01
Series:Revue Economie, Gestion et Société
Subjects:
territorial marketing, sustainable local development, personality of the manager, the marketing integration, the visionary manager.
Online Access:https://revues.imist.ma/index.php/REGS/article/view/12624

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