Analysis of Innovation Product Development of The Boardgame "Kewania”
Purpose: This research aims to explore the innovation and product development process of the Kewania board game, analyze its business model, and assess its product maturity. Method: The study employs the Design Thinking framework to identify the manufacturing process, conducts a Business Model C...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LPPM of Narotama University Surabaya
2024-01-01
|
| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
| Subjects: | |
| Online Access: | https://jurnal.narotama.ac.id/index.php/link/article/view/1692%0Ahttps:/jurnal.narotama.ac.id/index.php/link/article/download/1692/1161/index.php/patria/index.php/pac/index.php/magistra/index.php/ijeeit/index.php/ijti/index.php/ijebd/article/view/2629 |
| _version_ | 1797261913691783168 |
|---|---|
| author | Sigit Tejoputranto Niniek Fajar Puspita |
| author_facet | Sigit Tejoputranto Niniek Fajar Puspita |
| author_sort | Sigit Tejoputranto |
| collection | DOAJ |
| description |
Purpose: This research aims to explore the innovation and product development process of the Kewania board game, analyze its business model, and assess its product maturity.
Method: The study employs the Design Thinking framework to identify the manufacturing process, conducts a Business Model Canvas (BMC) analysis for business model examination, and utilizes the KTH Innovation Readiness Level (IRL) method for evaluating product maturity.
Result: The findings indicate that "Kewania" successfully integrates design thinking, creating board games that are not only entertaining but also possess educational value. The BMC analysis identifies crucial elements in the business model, while the KTH-IRL analysis provides a comprehensive overview of the company's innovation readiness.
limitation: The limitations of this research include challenges in business management, specifically positioning "Kewania" in the valley of death.
Practical implications: Conclusions and recommendations encompass strategies for enhanced education, pricing, and marketing; advanced development; community collaboration; periodic evaluation; optimized distribution; innovation management; cost efficiency; customer-centric focus; strengthened branding; improved IPRL; team training; and diversified funding sources.
Originality: This study contributes to the field by examining the innovation and product development of a board game in the context of design thinking, BMC analysis, and KTH IRL evaluation.
Paper type: research paper.
|
| first_indexed | 2024-04-24T23:48:46Z |
| format | Article |
| id | doaj.art-740d15d5c120450d882581cacce9432c |
| institution | Directory Open Access Journal |
| issn | 2597-4750 2597-4785 |
| language | English |
| last_indexed | 2024-04-24T23:48:46Z |
| publishDate | 2024-01-01 |
| publisher | LPPM of Narotama University Surabaya |
| record_format | Article |
| series | IJEBD (International Journal of Entrepreneurship and Business Development) |
| spelling | doaj.art-740d15d5c120450d882581cacce9432c2024-03-15T02:18:50ZengLPPM of Narotama University SurabayaIJEBD (International Journal of Entrepreneurship and Business Development)2597-47502597-47852024-01-017110.29138/ijebd.v7i1.2629Analysis of Innovation Product Development of The Boardgame "Kewania”Sigit Tejoputranto0Niniek Fajar Puspita1Interdisciplinary School of Management and Technology, Sepuluh Nopember Institute of Technology, Surabaya, IndonesiaMaster of Technology Management Study Program, Interdisciplinary School of Management and Technology, Sepuluh Nopember Institute of Technology, Surabaya, Indonesia Purpose: This research aims to explore the innovation and product development process of the Kewania board game, analyze its business model, and assess its product maturity. Method: The study employs the Design Thinking framework to identify the manufacturing process, conducts a Business Model Canvas (BMC) analysis for business model examination, and utilizes the KTH Innovation Readiness Level (IRL) method for evaluating product maturity. Result: The findings indicate that "Kewania" successfully integrates design thinking, creating board games that are not only entertaining but also possess educational value. The BMC analysis identifies crucial elements in the business model, while the KTH-IRL analysis provides a comprehensive overview of the company's innovation readiness. limitation: The limitations of this research include challenges in business management, specifically positioning "Kewania" in the valley of death. Practical implications: Conclusions and recommendations encompass strategies for enhanced education, pricing, and marketing; advanced development; community collaboration; periodic evaluation; optimized distribution; innovation management; cost efficiency; customer-centric focus; strengthened branding; improved IPRL; team training; and diversified funding sources. Originality: This study contributes to the field by examining the innovation and product development of a board game in the context of design thinking, BMC analysis, and KTH IRL evaluation. Paper type: research paper. https://jurnal.narotama.ac.id/index.php/link/article/view/1692%0Ahttps:/jurnal.narotama.ac.id/index.php/link/article/download/1692/1161/index.php/patria/index.php/pac/index.php/magistra/index.php/ijeeit/index.php/ijti/index.php/ijebd/article/view/2629Board gameDesign thinkingBusiness model canvasKTH Innovation Readiness Level |
| spellingShingle | Sigit Tejoputranto Niniek Fajar Puspita Analysis of Innovation Product Development of The Boardgame "Kewania” IJEBD (International Journal of Entrepreneurship and Business Development) Board game Design thinking Business model canvas KTH Innovation Readiness Level |
| title | Analysis of Innovation Product Development of The Boardgame "Kewania” |
| title_full | Analysis of Innovation Product Development of The Boardgame "Kewania” |
| title_fullStr | Analysis of Innovation Product Development of The Boardgame "Kewania” |
| title_full_unstemmed | Analysis of Innovation Product Development of The Boardgame "Kewania” |
| title_short | Analysis of Innovation Product Development of The Boardgame "Kewania” |
| title_sort | analysis of innovation product development of the boardgame kewania |
| topic | Board game Design thinking Business model canvas KTH Innovation Readiness Level |
| url | https://jurnal.narotama.ac.id/index.php/link/article/view/1692%0Ahttps:/jurnal.narotama.ac.id/index.php/link/article/download/1692/1161/index.php/patria/index.php/pac/index.php/magistra/index.php/ijeeit/index.php/ijti/index.php/ijebd/article/view/2629 |
| work_keys_str_mv | AT sigittejoputranto analysisofinnovationproductdevelopmentoftheboardgamekewania AT niniekfajarpuspita analysisofinnovationproductdevelopmentoftheboardgamekewania |