Adapting political communication to technology. Case study: evolutionary aspects on social networks in Romania
In recent years, studies on social networks have begun to become more and more numerous in the literature, with scientists showing a real interest in an influential analysis that they have on societies. Social networks are tools through which political candidates have the opportunity to distribute t...
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| Format: | Article |
| Language: | English |
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Centre for Languages and Literature, Lund University
2022-05-01
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| Series: | Swedish Journal of Romanian Studies |
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| Online Access: | https://journals.lub.lu.se/sjrs/article/view/23777 |
| _version_ | 1797772793185566720 |
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| author | Mihaela Bărbieru |
| author_facet | Mihaela Bărbieru |
| author_sort | Mihaela Bărbieru |
| collection | DOAJ |
| description | In recent years, studies on social networks have begun to become more and more numerous in the literature, with scientists showing a real interest in an influential analysis that they have on societies. Social networks are tools through which political candidates have the opportunity to distribute their political message during election campaigns, as well as outside them, to a growing audience. A very strong connection has been made between technology and communication, outside of which we, as individuals, can no longer exist, the virtual space managing to exploit communication in all its aspects. Online political communication, an easily accessible form of manifestation that attracts disinterested political groups, offers the possibility of avoiding information bottlenecks for citizens by changing content in real time, with low information costs, which means a real advantage for politicians.The importance of social networks in political communication is even greater as its role is the main channel of communication and occupies a special place in election campaign strategies. The present study aimes to analyze the phenomenon of social networks in terms of the benefits it offers to politics, through an online political communication with content transmitted in real time, without time limit and with low costs. |
| first_indexed | 2024-03-12T21:56:07Z |
| format | Article |
| id | doaj.art-740eef0f5325401f87a3668fa1040b0b |
| institution | Directory Open Access Journal |
| issn | 2003-0924 |
| language | English |
| last_indexed | 2024-03-12T21:56:07Z |
| publishDate | 2022-05-01 |
| publisher | Centre for Languages and Literature, Lund University |
| record_format | Article |
| series | Swedish Journal of Romanian Studies |
| spelling | doaj.art-740eef0f5325401f87a3668fa1040b0b2023-07-25T16:35:07ZengCentre for Languages and Literature, Lund UniversitySwedish Journal of Romanian Studies2003-09242022-05-0152117136https://doi.org/10.35824/sjrs.v5i2.23777Adapting political communication to technology. Case study: evolutionary aspects on social networks in RomaniaMihaela Bărbieru0https://orcid.org/0000-0003-4305-532X“C.S. Nicolăescu-Plopşor” Institute for Research in Social Studies and Humanities of Craiova, the Romanian AcademyIn recent years, studies on social networks have begun to become more and more numerous in the literature, with scientists showing a real interest in an influential analysis that they have on societies. Social networks are tools through which political candidates have the opportunity to distribute their political message during election campaigns, as well as outside them, to a growing audience. A very strong connection has been made between technology and communication, outside of which we, as individuals, can no longer exist, the virtual space managing to exploit communication in all its aspects. Online political communication, an easily accessible form of manifestation that attracts disinterested political groups, offers the possibility of avoiding information bottlenecks for citizens by changing content in real time, with low information costs, which means a real advantage for politicians.The importance of social networks in political communication is even greater as its role is the main channel of communication and occupies a special place in election campaign strategies. The present study aimes to analyze the phenomenon of social networks in terms of the benefits it offers to politics, through an online political communication with content transmitted in real time, without time limit and with low costs.https://journals.lub.lu.se/sjrs/article/view/23777social networkspolitical communicationsocial mediaelection campaignonline facebook |
| spellingShingle | Mihaela Bărbieru Adapting political communication to technology. Case study: evolutionary aspects on social networks in Romania Swedish Journal of Romanian Studies social networks political communication social media election campaign online facebook |
| title | Adapting political communication to technology. Case study: evolutionary aspects on social networks in Romania |
| title_full | Adapting political communication to technology. Case study: evolutionary aspects on social networks in Romania |
| title_fullStr | Adapting political communication to technology. Case study: evolutionary aspects on social networks in Romania |
| title_full_unstemmed | Adapting political communication to technology. Case study: evolutionary aspects on social networks in Romania |
| title_short | Adapting political communication to technology. Case study: evolutionary aspects on social networks in Romania |
| title_sort | adapting political communication to technology case study evolutionary aspects on social networks in romania |
| topic | social networks political communication social media election campaign online facebook |
| url | https://journals.lub.lu.se/sjrs/article/view/23777 |
| work_keys_str_mv | AT mihaelabarbieru adaptingpoliticalcommunicationtotechnologycasestudyevolutionaryaspectsonsocialnetworksinromania |